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Martech Talks On Demand

The four stages of attribution excellence

Lyndon Apthorpe, Senior Value Optimisation Advisor at Domo, covers the four stages of attribution excellence:

  • Discrete Measurement – Capture data from each channel and measure discretely for intra-channel optimisation.
  • Measure & Correlate – Correlate trends and performance across channels (online and offline). 
  • Merge & Attribute – Relate multiple channels across common classifications (i.e. Campaign) to measure and optimise conversions
  • Model-Based Attribution – Multi-channel attribution models to augment and evolve tactical marketing mix models.
  • 0:56:27
  • Recorded October 2023
  • Lyndon Apthorpe, Senior Value Optimisation Advisor,

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This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

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Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

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Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

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Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.