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Martech Talks On Demand

Privacy and Data Governance

Adam Hobson, CEO of DataTrue is an experienced entrepreneur with over 22 years’ experience in the Marketing, Digital, Data / Tech Governance, Privacy Compliance, Software and Advertising industry. Prior to DataTrue, Adam founded several start-ups and was Media Sales Director at REA, National Sales Manager at Fairfax Digital and DoubleClick. He has also worked in various senior sales and marketing roles at Levi Strauss and L’Oreal. In this MarTech Talk, Adam discusses challenges faced by Australian businesses including:

  • Data Protection
  • Data Quality
  • Data Regulation & Compliance
  • Customer Experiences
  • Utilisation of Data & Integrations

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