The CFO-CMO balancing act: How efficient marketing keeps everyone happy
Chief Marking Officers are in a perpetual balancing act, demonstrating ROI from marketing activities under the scrutiny of the Chief Financial Officer.
The latest news and views from our team of thought leaders.
Chief Marking Officers are in a perpetual balancing act, demonstrating ROI from marketing activities under the scrutiny of the Chief Financial Officer.
On January 4, 32 million randomly selected Google Chrome users had third-party cookies disabled in their web browsers.
Manual data handling and multiple siloed systems could be leaving room for biases to surface leading to inaccurate use of data.
As I’m writing this, your floor staff will only have 1,274 more repeats of “All I Want for Christmas” to endure and chances are they
End-of-year perspective from Richard Taylor, Managing Director of Digital Balance. Looking back at 2023 and forward to next year.
As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.
Government is trying to buy itself some time to decide on the hard, highly disruptive stuff thrown up by the Privacy Act review. The problem
The risk is real and the only thing that will change when privacy laws are implemented is the addition of a hefty fine for inaction
Martech Talks: The Four Stages Of Attribution Excellence
This webinar was recorded in October 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy and Data Governance
This webinar was recorded in August 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy Changes and Data Security
This webinar was recorded in July 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.