Blog ↘︎

Insights & trends

Sharing the latest insights, trends, and expert opinions in digital marketing and data analytics.

Navigating Google’s decision to retain third-party cookies: The implications for marketers

As seen in AdNews

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Digital Balance partners with personalisation platform Insider

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How to use behavioural data analytics to enhance customer experience and user sentiment

As seen in Inside Retail

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Thriving in retail’s MarTech evolution: Strategic navigation amid tightening budgets

As seen in Inside Retail

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Nine and Adobe: A tale of two CDP tenders

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Overcoming frustration: You’re wasting digital dollars if you don’t address website friction

As seen in AdNews

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Google puts third-party cookies on life support

As seen in Inside Retail

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Why contextual targeting is the future of digital advertising

As seen in Inside Retail

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The CFO-CMO balancing act: How efficient marketing keeps everyone happy

As seen in Inside Retail

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Google is (finally) phasing out cookies. Here’s why it matters

As seen in Inside Retail

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Are data management practices leaving you susceptible to cognitive bias?

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What you need to know to be tech-ready for 2024

As seen in Inside Retail

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