The latest news and views from our team of thought leaders.
End-of-year perspective from Richard Taylor, Managing Director of Digital Balance. Looking back at 2023 and forward to next year.
As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.
Government is trying to buy itself some time to decide on the hard, highly disruptive stuff thrown up by the Privacy Act review. The problem
A few years ago, email marketing results were measured by one key statistic: open rates. Here’s why that’s changed.
The risk is real and the only thing that will change when privacy laws are implemented is the addition of a hefty fine for inaction
‘Dark patterns’ are intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests
The Digital Balance team have offered Mi3 insights relating to CDP deployment and what we are seeing in the market.
It’s time to ask your media agency where it gets its data, and ditch third-party sources altogether.
Martech Talks: The Four Stages Of Attribution Excellence
This webinar was recorded in October 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy and Data Governance
This webinar was recorded in August 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy Changes and Data Security
This webinar was recorded in July 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.