July 16, 2024 ↘︎

Digital Balance partners with personalisation platform Insider

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Press Release

Marketing technology consultancy Digital Balance has partnered with personalisation platform Insider.

With McKinsey predicting personalisation will be the primary driver of marketing success within the next five years and consumers already starting to expect brand communications to be personalised, Australian businesses are looking for ways to meet that expectation.  

From AI-powered personalisation and predictive analytics to marketing automation and experimentation, Insider empowers organisations to create meaningful connections with their customers and drive business growth. Globally, Insider’s customers include Adidas, Lexus and Coca-Cola.

Digital Balance will implement Insider’s technology across its suite of clients to drive customer engagement at scale employing the technology to automate and personalise customer journeys, delivering the right message at the right time across multiple channels.

Digital Balance Managing Director Richard Taylor said: “Partnering with Insider allows us to deepen our commitment to delivering exceptional marketing strategies tailored precisely to each client’s needs. By integrating Insider’s cutting-edge personalisation and customer activation technology, we can offer our clients enhanced digital experiences and actionable insights that drive real business outcomes.”

Insider Head of Channel/Alliances – ANZ Dean Smith said: “We’re excited to partner with an independent consultancy that can assist with client onboarding, system configuration, experimentation recommendations and training.”

ENDS


About Digital Balance
Digital Balance empowers marketing professionals with comprehensive data-driven solutions. From robust analytics and precise data management to cutting-edge privacy compliance and strategic consulting, Digital Balance provides the tools and expertise marketers need to stay ahead in a competitive market.

Digital Balance’s clients include Australia Post, Kogan, RACV, Pernod Ricard and Tourism Western Australia.

About Insider
Insider is the #1 AI-native platform for individualized, cross-channel customer experiences. Insider connects data across channels,  predicts future behavior with AI, and automates cross-channel journeys, as unique as each customer, from a single platform.

Insider supports 1200+ brands globally, including the likes of Dan Murphy’s, Myer, Spotlight Retail Group, Big W and many more in Australia.

For more information please contact:
Brooke Hemphill
E: brooke@brookehemphill.com

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