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Insights & Trends

Sharing the latest insights, trends, and expert opinions in digital marketing and data analytics.

Digital Balance first Australian partner for OneSignal

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A little less conversation, a lot more privacy action needed

As seen in AdNews

> Read

Brands, media owners, loyalty operators face difficult fast decisions on all automated decision-making as Privacy Act forces policy – maybe business model – rewrite

As seen in Mi3

> Read

Why the uncertainty around Australia’s privacy laws is bad for retailers

As seen in Inside Retail

> Read

Privacy and Other Legislation Amendment Bill 2024

> Read

What the Privacy Act delay means for your business

As seen in Inside Retail

> Read

Are you wasting your SaaS spend?

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How to unlock seamless customer interactions for your brand

As seen in Inside Retail

> Read

Global Developments and Emerging Issues in Digital Platforms – ACCC’s Final DPSI Report

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Why retailers shouldn’t ditch their data strategy after Google’s cookie reversal

As seen in Inside Retail

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Navigating Google’s decision to retain third-party cookies: The implications for marketers 

As seen in AdNews

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Digital Balance partners with personalisation platform Insider

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How to use behavioural data analytics to enhance customer experience and user sentiment

As seen in Inside Retail

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Thriving in retail’s MarTech evolution: Strategic navigation amid tightening budgets

As seen in Inside Retail

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Nine and Adobe: A tale of two CDP tenders

As seen in Mi3

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Overcoming frustration: You’re wasting digital dollars if you don’t address website friction

As seen in AdNews

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Google puts third-party cookies on life support

As seen in Inside Retail

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Why contextual targeting is the future of digital advertising

As seen in Inside Retail

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The CFO-CMO balancing act: How efficient marketing keeps everyone happy

As seen in Inside Retail

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Google is (finally) phasing out cookies. Here’s why it matters

As seen in Inside Retail

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Are data management practices leaving you susceptible to cognitive bias?

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What you need to know to be tech-ready for 2024

As seen in Inside Retail

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Perspective – Seven MarTech lessons to take into 2024

As seen in AdNews

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Are you data ready for Christmas? Here are four key points to keep in mind

As seen in Inside Retail

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Privacy reform safe bets: Stop using third-party data; audit your tags, review your tech stack, deal with dark data… by Christmas 2024

As seen in Mi3

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Why you should be asking customers to activate your offers

As seen in Inside Retail

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Latest Blog Posts ↘︎

Digital Balance first Australian partner for OneSignal

> Read

A little less conversation, a lot more privacy action needed

As seen in AdNews

> Read

Brands, media owners, loyalty operators face difficult fast decisions on all automated decision-making as Privacy Act forces policy – maybe business model – rewrite

As seen in Mi3

> Read

Why the uncertainty around Australia’s privacy laws is bad for retailers

As seen in Inside Retail

> Read

Privacy and Other Legislation Amendment Bill 2024

> Read

What the Privacy Act delay means for your business

As seen in Inside Retail

> Read
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