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Insights & Trends

Sharing the latest insights, trends, and expert opinions in digital marketing and data analytics.

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Blog ↘︎

Insights & Trends

Unfair and impractical: Online safety bill to cause more harm than it prevents

2024 Perspective – Transformative year for digital and MarTech

Australia’s Online Safety Amendment Bill: Safety or Overreach?

How to harness personalisation to boost customer engagement

Use tracking pixels? You could be breaching privacy laws

How to comply with privacy laws on a small budget

Early, exclusive, engaging: How retailers can leverage their sale season data

Does your MarTech stack use AI? Then you better read this

Digital Balance first Australian partner for OneSignal

A little less conversation, a lot more privacy action needed

Brands, media owners, loyalty operators face difficult fast decisions on all automated decision-making as Privacy Act forces policy – maybe business model – rewrite

Why the uncertainty around Australia’s privacy laws is bad for retailers

Privacy and Other Legislation Amendment Bill 2024

What the Privacy Act delay means for your business

Are you wasting your SaaS spend?

How to unlock seamless customer interactions for your brand

Global Developments and Emerging Issues in Digital Platforms – ACCC’s Final DPSI Report

Why retailers shouldn’t ditch their data strategy after Google’s cookie reversal

Navigating Google’s decision to retain third-party cookies: The implications for marketers

Digital Balance partners with personalisation platform Insider

How to use behavioural data analytics to enhance customer experience and user sentiment

Thriving in retail’s MarTech evolution: Strategic navigation amid tightening budgets

Nine and Adobe: A tale of two CDP tenders

Overcoming frustration: You’re wasting digital dollars if you don’t address website friction

Google puts third-party cookies on life support

Why contextual targeting is the future of digital advertising

The CFO-CMO balancing act: How efficient marketing keeps everyone happy

Google is (finally) phasing out cookies. Here’s why it matters

Are data management practices leaving you susceptible to cognitive bias?

What you need to know to be tech-ready for 2024

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