Cookies ↘︎

What are cookies?

A cookie is a small text file stored on your computer’s browser.  Many cookies from websites will be visible from your browser.  You will usually find information on cookies and how to manage them under “options” or “settings” in your browser.  You can choose to see cookies before deleting them and to keep cookies from some sites. Additionally, Digital Balance’s website utilises a Consent Management Platform (CMP) in order to provide end users with information on cookies and the ability to manage their cookie preferences. 

For further information on cookies, visit: 

When using Digital Balance’s website (and subject to you adjusting your cookie preferences on the CMP or otherwise) you agree that Digital Balance may collect and use your cookie data for a variety of purposes as disclosed in this Privacy Policy and the CMP.

There are several different types of cookies (some of which are used on Digital Balance’s website).

First party cookies

A “first party” cookie is sent from a website to your web browser when you visit that site.  This is how websites “record” or “remember” things like your customised settings (such as your location), your shopping cart contents and your log in details.


Temporary cookies

Temporary cookies generally only last for one browsing session (until you close your web browser).


Persistent cookies

Persistent cookies remain on your computer after you close your browser and will be sent back to the applicable website each time you visit it.


Third party cookies

Third party cookies are sent by businesses that provide content, such as advertising, on websites that you visit.  Many websites feature advertising from third parties and those third parties may use cookies to track your browsing activities.  They will normally use this information to “show” you targeted advertising – that is, advertising relating to products or services they think you will be interested in based on your prior web searches.


Tracking/web pixels

Tracking pixels are clear picture files used to keep track of your navigation through a single website or a series of websites.  Tracking pixels are normally used by websites that use third party traffic monitoring and tracking services.

Our Cookies Policy ↘︎

What cookies do Digital Balance use?

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor our site’s performance.


Strictly Necessary Cookies

These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.


Social Media Cookies

These cookies are set by a range of social media platforms/services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit, including marketing and advertising of goods and/or services by us, our affiliates or other third parties. If you do not allow these cookies you may not be able to use or see these sharing tools.


Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.


Functional Cookies

These cookies enable the site to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Why and how does Digital Balance use cookies?

Generally we use cookies to learn about the way you interact with Digital Balance’s content and to help us to improve your experience when visiting Digital Balance’s website.

Digital Balance may record your visit through the use of cookies and may log the following information for purely statistical purposes:

  • your server address;
  • your top-level domain name (eg.  .com, .gov, .uk, etc);
  • the date and time of your visit to Digital Balance’s site; 
  • the pages accessed and documents downloaded by you;
  • the previous site(s) visited by you; and
  • the type of browser used by you.  


Most of the information collected by cookies will not be sufficient to identify you – this is because the information collected will be very “general” in nature, relating to your interests (i.e. the services and/or products you have looked at) and the websites you have visited previously.  Information collected via cookies will only be deemed to be “personal information” for the purposes of the Privacy Act or the Australian Privacy Principles if it makes you or any other individual reasonably identifiable.

Digital Balance may also use your cookie data for marketing purposes, which may include the sharing of this cookie data with third party marketing partners.

Third-party cookies

Third party cookies are sent by different organisations (such as businesses which provide content such as advertising) to the owner of the website you are visiting – so in this instance this means by organisations other than Digital Balance.  

Third party cookies are used on Digital Balance’s website to enable remarketing and reporting for impression assisted visits, website conversions, user demographics and user interests.

The third party cookies we use on our website include (but are not limited to):

Google Analytics

Digital Balance uses Google Analytics, a web analytics service provided by Google Inc.  Reports obtained from Google Analytics are used to help improve the efficiency and usability of Digital Balance’s website.

Google Analytics uses first party cookies and JavaScript code to gather statistics about how this website is accessed.  It anonymously tracks how our visitors interact with this website, including which website they came from previously and what they did on the site (i.e. which pages they visited).  The information generated by the cookie and JavaScript code about your use of the website (including your IP address) will be transmitted to and stored by Google on servers located outside of Australia.  

Google will use the information transmitted to it for the purposes of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may transfer this information to third parties where it is required to do so by law or where such third parties process the information on Google’s behalf.


Google Analytics Advertising Features

Digital Balance also uses Google Analytics Advertising Features.  By enabling the Advertising Features, Digital Balance enables or permits Google Analytics to collect data about the traffic to Digital Balance’s website via the use of Google advertising cookies and identifiers, in addition to the data collected through the standard Google Analytics feature.

The Google advertising cookies are used to, among other things; select advertising for users based on what is relevant to them, to improve reporting on campaign performance and to avoid showing ads the user has already seen.



We embed videos or insert links to videos from Vimeo from time to time on our website.  As a result, when you visit a page with content embedded from or linked to Vimeo, you may be presented with cookies from these websites.



We embed videos or insert links to videos from YouTube from time to time on our website.  As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from these websites.


Facebook tracking / web pixel:

The Facebook tracking/web pixel is a piece of code provided by Facebook that is placed on or within a website to alert Facebook when a “conversion” is complete – that is, when a party clicks on a Facebook advertisement and then connects with website(s) of the party responsible for the advertisement.

For example, if an ecommerce company wishes to pay affiliates based on how many items are purchased on their site, they would need some way to correlate the purchases on their site with the advertisements that were viewed or clicked on the affiliate site – the pixel enables the e-commerce company to do this.

Digital Balance makes use of this tracking/web pixel to run and facilitate the campaigns and competitions it runs via Facebook.  The tracking/web pixel allows Digital Balance to track the “conversions” that happen as a result of Digital Balance’s Facebook advertisements.

How can I manage, reject and/or delete cookies?

If you do not want Information collected through the use of cookies, then you can select the option to “Reject All Cookies (except for strictly necessary cookies)” provided by the CMP. 

There is also a simple procedure in most internet browsers that allows you to deny or accept the cookie feature. 

You should note that cookies may be necessary to provide you with features and/or functions on this website and on other websites.  

As noted above, Digital Balance sometimes links to or embeds content from other websites and organisations such as Facebook and YouTube.  

Digital Balance does not control the dissemination of third party cookies from these sites.  In order to manage and/or reject and delete third party cookies, you will need to refer to the privacy policies of the relevant third party website(s).

If you want to control or opt out of the operation or application of Google Analytics and/or the Google Analytics Advertising Features, you should refer to Google’s guide(s) on opting out of those features at:

Last reviewed 20 May 2024.


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