We can help you set up your technology and connect and collect the data that’s important to you.
Selecting, setting up and connecting the right platforms, ensuring the data is clean and is being captured correctly are the keys to putting your data to work. We can be located onsite with your teams.
We can help you make sense of your online data, using analytics to identify actionable insights and high value audiences.
Start seeing returns from your data and technology investments by understanding your high value audience segments, gaining visibility of campaign performance, and learning where data can be delivering on business strategy and ROI.
We can give you the A/B testing, experimentation and personalisation know-how to transform data-driven insights into meaningful experiences for your customers.
The strategy for driving onsite engagement and sales requires increasing the performance of your website content – the best place to build visitor trust and conversion.
Seamlessly connect your customer touch points over a number of channels, allowing customers to pick up where they left off on one channel and continue the experience on another.
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We delivered a new campaign governance framework, process and tracking that allowed them to trust their data, explore insights and accurately measure and optimise marketing activity performance
We approach all opportunities with a long-term vision, understanding that becoming data-driven is an ongoing commitment.
We are proud of the long-term relationships we have forged with some of Australasia’s biggest brands.
We approach all opportunities with a long-term vision, understanding that becoming data-driven is an ongoing commitment.
We are proud of the long-term relationships we have forged with some of Australasia’s biggest brands.
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End-of-year perspective from Richard Taylor, Managing Director of Digital Balance. Looking back at 2023 and forward to next year.
As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.
Martech Talks: The Four Stages Of Attribution Excellence
This webinar was recorded in October 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy and Data Governance
This webinar was recorded in August 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy Changes and Data Security
This webinar was recorded in July 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.