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Unlocking Success: Digital Balance for CMOs

In this digitally evolved era, Chief Marketing Officers (CMOs) shoulder the task of harnessing the power of MarTech.

In this digitally evolved era, Chief Marketing Officers (CMOs) shoulder the task of harnessing the power of MarTech that has revolutionised the marketing landscape. Businesses have found themselves pressed to adapt to the monumental shifts in customer behaviours, while simultaneously juggling the need to maintain brand value and improve marketing return on investment (ROI). 

Dealing with these MarTech pain points is no walk in the park, but advancing through them purposefully is what defines great leaders. As a CMO, you’re positioned to take a strategic role in bridging the gap between your business and its customers, but perhaps you’re confronted with a plethora of challenges. 

Only 23% of CMOs believe they are effectively connecting with their customers.

Dentsu

Digital Balance offers consulting services tailored to your unique position as CMO. We can help you negotiate the maze of customer behavioural changes by improving your brand value and augmenting your marketing ROI. We’ll work with you to prioritise your projects efficiently and effectively and help plug the skills gap in your team to develop a future-proof MarTech strategy. 

  • Unlocking customer behaviour insights for personalisation and engagement
  • Boosting brand value through intelligent data utilisation
  • Enhancing marketing ROI using data-driven strategies
  • Successfully convincing your C-suite to recognise the value of appropriate investments
  • Prioritising the right projects to drive growth and business performance
  • Identifying and developing the capabilities and skills your marketing team needs
  • Penetrating the Enigma of Customer Behaviour 

Customers are altering their behaviours at a faster pace than ever before. Understanding these shifts is critical, but is not an easy feat without the right tools and expertise. We use advanced metrics and data tracking to unearth substantial insights into your customers’ behaviours, enabling you to personalise your engagements at an unprecedented level, and helping you to stay ahead of your competitors by consistently meeting your customers’ evolving needs. 

Lifting Your Brand Value 

Leveraging intelligent data is essential in enhancing your brand value. We distil meaningful insights from your data, driving informed decision-making. The outcome is a more comprehensive understanding of your market and the creation of targeted strategies, which can result in an uplift in your brand value. 

Boosting Your Marketing ROI 

By adopting data-driven marketing strategies, you set the stage for a marked improvement in your marketing ROI.

CMOs spend only 8% of their time on marketing technology strategy.

Gartner

We guide our clients to establish a solid foundation that aligns with their marketing goals, allowing for optimum return on investment. Recognise the undeniable power of strategic data usage and gain a significant edge in your market. 

Swaying the C-suite 

Engaging the C-suite and convincing them to invest appropriately is a task that requires the right information, presented succinctly and strategically.

Only 37% of CMOs feel confident in their ability to demonstrate the impact of marketing investments.

AdWeek

We are well-versed in building compelling business cases and demonstrating the benefits of specific investments. Using this approach, we help you align the C-suite with your strategic vision to secure the necessary financial endorsement. 

Prioritising Projects for Exponential Growth 

In the sea of potential projects, pinpointing those with the greatest value proposition becomes a challenging task. We offer expert guidance in project prioritisation and creating roadmaps, ensuring you focus resources on areas with the highest potential impact on your business performance. The result is sustainable growth and a superior competitive edge. 

Building the Capabilities of Your Marketing Team 

Your marketing team is arguably your greatest asset. However, the rapid evolution of technology and the digital landscape may lead to capability and skill gaps that impede progress. We can provide capacity expansion and provide targeted training to upskill your in-house team. The aim is enhanced skill, increased efficiency, and a marketing team that delivers on your objectives.

70% of CMOs feel their team lacks the necessary capabilities and skills to meet marketing objectives.

Marketing Week

We are with you on the journey to redefine your MarTech approach and achieve that much-needed digital balance in today’s complex marketing world. We can navigate through the challenges together and turn them into opportunities for your company’s growth and success.

Contact us

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Client Success stories

Need Some Help?

We can work onsite or remotely with you and your team to provide capacity uplift or ongoing support as you need.

Need additional MarTech resources to supplement your team for special projects or to provide given expertise?

Data quality and integrity is key to any data strategy. We undertake audits and health checks that can give you peace of mind.

If you know your data could be working harder, but you’re not sure where to start, we can help.

We can help you build dynamic dashboards based on important metrics to fully inform the business.

Is it a CDP or a DMP that is right for your organisation? Let us help you work through the pros and cons.

Let us show you how to bring your online and offline data together to create a best picture of your customers.

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