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Personalised Experiences and Increased Conversions: Empowering E-commerce Managers to Drive Results

Have you ever wondered how some e-commerce businesses achieve sky-high conversion rates while others struggle?

Have you ever wondered how some e-commerce businesses achieve sky-high conversion rates while others struggle? It’s not sheer luck, but rather a result of strategic planning, systematic testing, and clever audience segmentation. That’s exactly where we can help you unlock your business’s full potential.

We’re not just here to provide you with solutions, but to build lasting partnerships that aid in your e-commerce journey. Let’s address some key pain points you might be struggling with: 

Improving Conversions 

Do you dream of attaining the magic formula for converting casual window shoppers into loyal customers? We have the precise tools and insights to turn that dream into reality. 

Personalized experiences are the future of e-commerce, creating a strong connection with customers.

Seth Godin

Our team focuses on studying the customer journey in-depth, constantly optimising the pathways to ensure your customers are positively engaged in their shopping experience. 

A/B and Multivariate Testing 

A/B and multivariate testing are no longer optional in the highly competitive e-commerce sector; these are essential techniques to remain at the cutting edge. However, structuring valid tests and interpreting results can be fairly complex. Which is where we come in. 

Multivariate testing can improve conversion rates by up to 25%

Intuit

We will help you create tests to discover what truly resonates with your audience. These tests help in comparing different versions of your website or a specific product landing page, aiding in making informed decisions about styles, layouts, and messaging that drive maximum user engagement. 

Creating Audience Segmentations for Targeted Campaigns 

Ever tried casting a wide net only to gather little response? The key to a successful marketing campaign lies in its specificity. Generic marketing equals generic results. Personalisation is the secret ingredient to turn your generic messaging into a powerful, customer-attracting tool. 

Segmentation is the foundation of successful targeted campaigns, allowing you to deliver relevant messages to the right audience.

Jon Miller, CMO and CPO at Demandbase

We can help you create smart audience segmentation, allowing you to understand your customers on a deeper level. Knowledge about their preferences, shopping habits, and demographics will fuel personalised campaigns and customer experiences. Imagine addressing your customers with an understanding of their individual needs and preferences, leading to significantly improved sales and conversions. 

No more guesswork, just specialised strategies handcrafted for your e-commerce business, promising increased conversions, optimised testing, and more effective campaigns. Let us support you in nurturing your e-commerce success

Contact us

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Client Success stories

People playing cricket

Cricket Australia

We helped manage and deliver Cricket Australia’s Adobe Audience Manager rollout across 20 separate domains enabling them to leverage and commercialise their existing customer data

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Synergy

Leading Western Australians to their intelligent energy future… by having the customer at the heart of everything we design, deliver and do.

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Need Some Help?

We can work onsite or remotely with you and your team to provide capacity uplift or ongoing support as you need.

Need additional MarTech resources to supplement your team for special projects or to provide given expertise?

Data quality and integrity is key to any data strategy. We undertake audits and health checks that can give you peace of mind.

If you know your data could be working harder, but you’re not sure where to start, we can help.

We can help you build dynamic dashboards based on important metrics to fully inform the business.

Is it a CDP or a DMP that is right for your organisation? Let us help you work through the pros and cons.

Let us show you how to bring your online and offline data together to create a best picture of your customers.

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