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Pernod Ricard Winemakers

“Pernod Ricard are looking for a strategic partner to help develop and drive a digital and data roadmap.”

Digital Roadmap

The Brief

Vision

A connected customer-centric ecosystem that allows for a 360 view of the customer across the user journey.


Connect & discover: Connecting data sources & technology will unlock insight.

Optimise: Omni-channel media optimisations & suppression strategies.

Identify & activate key audiences: Uncover the segments that add the most value to the business.

Gain efficiencies: Data quality, governance & scalable frameworks.

Deliverables

  • Roadmap of customer experiences to be delivered short – long term prioritised by business value / ROI.
  • Gap Analysis of current tools, processes and people
  • Recommendations of project streams
  • Data/technical considerations and/or implementation roadmap
  • Thought leadership on process/Ways of Working (WoW) implementation and data accessibility across the organisation

The Process

  • Define KPIs
  • Understand business objectives
  • Define ‘consumer experiences’ based on KPIs
  • Develop foundational measurement plan
  • Create scalable data implementation framework
  • Develop technology roadmap

Focus Areas

  • Overarching strategy
  • CX/UX use cases
  • Data
  • Process
  • People
  • Technical activities
  • Always-on capabilities

Timeline

  • Phase 1: Fix the basics (Use what you have, listen & understand)
  • Phase 2: Fill the gaps (optimise CX)
  • Phase 3: Best in class (CX transformation)

Contact us

to discuss a range of services and support to suit your business needs and goals.

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Need Some Help?

We can work onsite or remotely with you and your team to provide capacity uplift or ongoing support as you need.

Need additional MarTech resources to supplement your team for special projects or to provide given expertise?

Data quality and integrity is key to any data strategy. We undertake audits and health checks that can give you peace of mind.

If you know your data could be working harder, but you’re not sure where to start, we can help.

We can help you build dynamic dashboards based on important metrics to fully inform the business.

Is it a CDP or a DMP that is right for your organisation? Let us help you work through the pros and cons.

Let us show you how to bring your online and offline data together to create a best picture of your customers.

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Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

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This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

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This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

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Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.