Analytics best-practice capability
Our goal is to build a digital analytics practice and to build advocacy for in-house data practices that returns true value to the business. We see the risk in outsourcing key skills and strategic thinking, especially when it comes to data – which is why our key goal is to build data and analytics strategy, teams, skills and culture, processes and technology in- house.
– Renan Maluenda, Digital Insights and Analytics Manager, Bupa Australia
The challenge
- We don’t really trust our data
- We don’t have clear goals across the organisation
- We want to bring the capability and knowledge to deliver best-practice analytics reporting in-house
The solution
- KBO/KPI workshops
- Data and platform discovery
- Data audit
- Measurement plan development
- Dashboard templates
- Base KPI reporting dashboards
- “Train the trainer” lead/shadow sessions allowing the client to in-house knowledge
