Search
Close this search box.

Bupa

Build an in-house best practive digital analytics capability.

Analytics best-practice capability

Our goal is to build a digital analytics practice and to build advocacy for in-house data practices that returns true value to the business. We see the risk in outsourcing key skills and strategic thinking, especially when it comes to data – which is why our key goal is to build data and analytics strategy, teams, skills and culture, processes and technology in- house.

– Renan Maluenda, Digital Insights and Analytics Manager, Bupa Australia

The challenge

  • We don’t really trust our data
  • We don’t have clear goals across the organisation
  • We want to bring the capability and knowledge to deliver best-practice analytics reporting in-house

The solution

  • KBO/KPI workshops
  • Data and platform discovery
  • Data audit
  • Measurement plan development
  • Dashboard templates
  • Base KPI reporting dashboards
  • “Train the trainer” lead/shadow sessions allowing the client to in-house knowledge

Contact us

to discuss a range of services and support to suit your business needs and goals.

* Required field

more Client Success

SBS

SBS wanted a way to add Target’s testing and personalisation features across its entire digital footprint.

Read More »

Need Some Help?

We can work onsite or remotely with you and your team to provide capacity uplift or ongoing support as you need.

Need additional MarTech resources to supplement your team for special projects or to provide given expertise?

Data quality and integrity is key to any data strategy. We undertake audits and health checks that can give you peace of mind.

If you know your data could be working harder, but you’re not sure where to start, we can help.

We can help you build dynamic dashboards based on important metrics to fully inform the business.

Is it a CDP or a DMP that is right for your organisation? Let us help you work through the pros and cons.

Let us show you how to bring your online and offline data together to create a best picture of your customers.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.