AdWords Keyword Match Types: What is the Difference? (Part 3/5)
You’re going to come across many different keyword strategies and people trying to tell you what works and what doesn’t. The truth is, there is no best way. What works for someone else may not work for your brand. What works today may not work next month. You have to keep testing and trying out different strategies in order to find out what works best for you.
The demise of the keyword
Google killed the keyword. They’ve finally put the nail in the keyword coffin, rendering both your Natural and Paid Search reports (keywords and engines) largely useless.
5 internal search tips that will improve your user experience.
People use search for different reasons and for many different motivations. Having a well structured set of search results, with good usability is going to improve the user experience. Here are 5 of our top tips to improve your internal search measurement and help you understand the results.
Keyword unavailable in SiteCatalyst: 100 percent
Don’t be disheartened by the increasing appearance of keyword unavailable in natural search, you just need to change your approach. Here’s a couple of articles that will help you change your thinking.
Finding another string for your bow.
Google dropped by and whipped the string off your bow. Now what do you do? There’s plenty of other ways to understand content performance and user intent. You just have to dust off some old basics.
Has Google shot themselves in the foot?
Google’s recent tightening of privacy by ‘hiding’ traffic data from websites is driving marketers crazy. Could this act eventually be detrimental to Google?
Search&Promote on steroids
When it comes to searching across the web, we all know that Google is king, but does this still hold true across your own internal network?
Over the past 12 months we have wrestled with this question, particularly in an environment with multiple search mechanisms, manually maintained indexes, and masses of sites that were created when metadata was primarily used to categorise instead of search.
Searching for gold
Search is a veritable gold mine that is frequently ignored.
I’m not talking about Search Engines and Keywords, I’m talking about your internal search. Providing you track internal keyword searches, you can gain a wealth of understanding.
Internal search is generally used as a quick wayfinding method, highlighting areas of content that are well used, but are not readily available. And more often than not, it’s seasonal as well.