Adobe Summit London 2015 Recap

advertising for the Adobe Summit in London

Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.

Big data and avoiding analysis paralysis

Wow, we’ve got a lot of data. In fact we’ve got astronomical amounts of data. And every day, it gets bigger. The more channels and devices and apps and sites we add, the more we get. And the more data we add to augment our data (like CRM data) just seems to create even more data. It’s what we do with it that counts though.