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This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

Measuring personalised experiences

By on July 12 2016

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.

Measuring personalised experiences

Event serialisation with derived metrics

By on December 19 2015

Have you got conversion values that are over 100%? In other words, have you got more people starting a form than you have visits? Or more people finishing a form than starting it? Or more people getting to step 2 of a form than actually starting it? This is a pretty common problem and stems from the way your event metrics have been set up.

Event serialisation with derived metrics

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