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Adobe DTM Fundamentals: Page Path Rule Conditions – Things to Know

By on April 08 2017

One of the fundamentals of setting up Page Load rules within Adobe DTM is specifying the required conditions for the rule to trigger. The most common way to do this is via the Path condition, however there are a few catch yas that you should be mindful of when setting up these Page Load rules to ensure your rule correctly fires on all instances that page is loaded, but first here’s a quick 101 on the Page Path condition options.

Adobe DTM Fundamentals: Page Path Rule Conditions – Things to Know

Casting the Line with AdWords is Easy, it’s all About Hooking the Catch (Part 4/5)

By on November 28 2016

When writing your ads, you’ve got to dig deep and really unlock your creative side – because after all, you only have around 3 seconds to grab a user’s attention, and that’s not even the worst part. Your ad is also competing against other advertisers who are all gunning for the top spot. Keeping in mind that you only have a limited number of characters, ask yourself, what can you do to make your ad more interesting than your competitors?

Casting the Line with AdWords is Easy, it’s all About Hooking the Catch (Part 4/5)

AdWords Keyword Match Types: What is the Difference? (Part 3/5)

By on November 28 2016

You’re going to come across many different keyword strategies and people trying to tell you what works and what doesn’t. The truth is, there is no best way. What works for someone else may not work for your brand. What works today may not work next month. You have to keep testing and trying out different strategies in order to find out what works best for you.

AdWords Keyword Match Types: What is the Difference? (Part 3/5)

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