What to do next when your customers disappear into thin air
Third-party cookies are disappearing rapidly and, along with it, your ability to track and target key audiences.
In this webinar recording Ben and Richard discuss:
– What can we expect when 3rd party cookies go away?
– How this will all impact media?
– Why should we care about the Australian Privacy Act reforms?
– Data Types and Clean Rooms.
– What should you do?
After graduating from RMIT with an Associate Diploma of Business in Advertising, Ben began his career at Total Media (Now Starcom) as a Media Assistant working on the Myer Grace Bros Account.
Since then he’s worked on global brands including Nike, McCain Foods, Tesco, Johnson and Johnson and Ferrero.
In 2012, Ben returned to his full-service roots to join Spinach as General Manager and Media Director.
Richard has been working in the technology sector since 1984, working as Head of Digital for some of Australia’s biggest ad/media agency groups and leading independents.
He has developed wearable tech for a national media company and created loyalty programs for global retailers.
Our team are industry-recognised thought leaders. From technical articles to the latest in marketing technology news, we aim to keep our clients informed.
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