Customer behavioural data is more than just website heatmaps.
In the exclusive webinar, Kim will discuss:
– What is behavioural data and why is it important?
– How organisations can create better experiences for their customers.
– How to scale and realise the value of behavioural data.
Kim is a renowned partnership leader and entrepreneur in the APAC region’s digital experience space. With extensive experience collaborating with leading organizations and agencies. She has consistently demonstrated her expertise in leveraging data and partnerships to drive business results.
Kim’s exceptional leadership and entrepreneurial spirit led her to co-found 2DataFish, propelling the company to become Australia’s top Analytics and Personalisation consulting business and also driving growth locally and internationally at Venntifact which was acquired by Deloitte Digital.
Today, Kim’s passion for partnerships continues at FullStory, where she strives to help connect Service Consulting Partners and Clients to achieve digital experience transformation through strategic collaborations. Her wealth of experience and unwavering commitment to excellence make her a trusted advisor in the industry.
Our team are industry-recognised thought leaders. From technical articles to the latest in marketing technology news, we aim to keep our clients informed.
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