Today, the Privacy and Other Legislation Amendment Bill 2024 was introduced in Parliament. The new bill includes tougher penalties for the malicious release of personal data, stronger protections for children online, and regulations governing Automated Decision-Making (ADM).
While ADM regulations will impact industries like finance, insurance, and health in how they make targeted decisions for customer offers, critical changes affecting marketing practices— such as the “fair and reasonable” test for consent — have been left out and are now unlikely to be addressed before the next Federal election.
To quote Elvis, “A little less conversation, a little more action, please.” This delay leaves businesses relying on data-driven strategies in a state of limbo.
Due to the Parliament of Australia website experiencing downtime today, we’ve made PDF copies of the Bill and the Explanatory Memorandum available on our website, which you can share with your legal team if needed.
We encourage you to remain proactive by reviewing your current data practices and preparing for the upcoming changes.
If you’d like to discuss how these developments may affect your business, feel free to reach out.
