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Water Corporation Western Australia

We delivered digital visualisation that brought to life Water Corporation’s most powerful digital asset.

Powerful Data Visualisation

The Background

Water Corporation needed a long-term analytics partner that could lead best practices in data analytics and optimisation, within the constraints of a complex technology and data analytics ecosystem.

We were engaged by Water Corporation back in 2013 for what was originally a simple 12-month engagement for analytics measurement strategy and implementation. The relationship extended for 6+ years as we continued to be the Water Corporation’s trusted consultative analytics partner throughout various evolutions of their digital offering.

Our work has ranged from vendor selection for technology, recommendations for team roles, data insights for data driven decision making and key performance indicators that measure digital performance as a monetary value – always with ongoing support to ensure trusted, quality data.

The Work

We helped Water Corporation work through their key performances and bring them to life in a simple Data Studio dashboard.

Through workshops, mentorship and data gathering from around the business, we got to a dollar value KPI for customer service related goals. We also provided realistic targets for those KPIs that took into consideration seasonal variation and historic performance.

The Value

The KPI dashboard was launched in late 2017 as the key source for understanding digital’s bottom line impact to the organisation. The project helped to shift the digital team’s thinking from tactical micro conversions to a macro business level view of impact in dollar value that the whole business understands.

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Synergy

Leading Western Australians to their intelligent energy future… by having the customer at the heart of everything we design, deliver and do.

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Need Some Help?

We can work onsite or remotely with you and your team to provide capacity uplift or ongoing support as you need.

Need additional MarTech resources to supplement your team for special projects or to provide given expertise?

Data quality and integrity is key to any data strategy. We undertake audits and health checks that can give you peace of mind.

If you know your data could be working harder, but you’re not sure where to start, we can help.

We can help you build dynamic dashboards based on important metrics to fully inform the business.

Is it a CDP or a DMP that is right for your organisation? Let us help you work through the pros and cons.

Let us show you how to bring your online and offline data together to create a best picture of your customers.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in April 2024.

Download the full 2024 Digital Experience Benchmarks report from Contentsquare.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.