CX rises from third-party cookies’ ashes
As third-party cookies disappear, it’s the turn of CX, Customer Experience, to shine. Here are various ways to improve CX.
Google Optimize Sunset
Google Optimize will no longer be available after September 30, 2023, and any experiments and personalisations active on that date will end. Digital Balance can help your move to Optmizely or another experimentation platform.
Swinburne University of Technology
We helped Swinburne University drive deeper customer engagement capability across their website through data management platform implementation connecting and collecting previously siloed data.
Adobe Summit London 2015 Recap
Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.
Are you taking your site for granted?
Are you happy with how your website is performing, or would you like it to drive more conversions? Incorporating a structured approach to your testing is one of the ways you can improve your conversion rate.
Conscious uncoupling
At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.
Planes and platforms
Why would you buy an expensive jet aircraft, only to keep it in the hangar because of a lack of skilled crew to maintain and pilot it? The same can be said of your analytics and optimisation platform, yet if given time and effort you will soon see it pay for itself.
A perfect fit for our magnificent machine
As we expand we are conscious of being able to provide all of our clients the level of care and support they need. Adding new team members is no easy task but we think our new Sydney based Client Relationship Manager is the perfect fit.
Test&Target versus Google Website Optimizer.
With the myriad of tools available there’s no excuse for not optimising across multiple channels, but choosing one to use can be daunting.
If you’re ignoring internal search, slap yourself silly
While Jerome is busy posting about the in’s and out’s of implementing Search&Promote, I thought I’d wade in with a post on why businesses should consider their search as a missed opportunity.
I’ve previously posted on what I think is a hidden gold mine of information called internal search. It’s an area of the site that many companies, quite frankly, ignore.
“Not too sure how to do anything with it, we assume it’s working just fine serving up results to random queries, so we’ll leave it alone and focus on our core purpose, driving people into our conversion funnel.”
Or something along those lines.
If that’s you, go stand in front of a mirror and slap yourself a few times! Wake up and smell the coffee…there’s much more to search than that!
How to create a good measurement strategy
Many companies struggle putting together an effective digital measurement strategy, often due to the lack of resources and/or the lack of understanding how it can provide an effective return on the investment. But you can demonstrate an ROI, that will far outweigh the costs incurred, if you spend the time and effort in putting a solid strategy together.
Is your content converting?
One of the little-used nuggets in SiteCatalyst is “participation”.
It’s a given that you want to know how many sales you’ve made, or how much revenue you’ve generated, but what about which pages have helped to contribute to that conversion. Not every visitor follows the same path through the content, and it’s therefore beneficial to be able to see which pages are more likely to drive a conversion than others, thereby exposing your most valuable pages.
Who’d have thought Einstein was into Web Optimisation
Albert Einstein once had a picture hanging on his wall at Princeton that read:
“Not everything that can be counted counts, and not everything that counts can be counted.”
He was a smart cookie and often referred to it…and it definitely rings true for web analytics.