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Why you need to define your purpose before you tackle social.

signpost with different contact icons

Is it really necessary for brands have more than one Facebook or Twitter account? Customers can easily engage brands on social, therefore many brands make use of dedicated customer service accounts. But before you launch into social overdrive you need to define your purpose for being on social.

Are you taking your site for granted?

A pair of glasses making letters on eye test chart in focus.

Are you happy with how your website is performing, or would you like it to drive more conversions? Incorporating a structured approach to your testing is one of the ways you can improve your conversion rate.

Hate data, love stories!

father and his two children reading

Do you struggle to get your colleagues to relate to your data analysis? Let’s talk storytelling with numbers. Find out how to apply a narrative to your data to so it’s more interesting and engaging for your audience.

How to train your thinking brain.

intelligent little boy attached to toy brain monitor

Being a planner involves thinking, and lots of it. Developing your own style of creating and musing is an important part of this role, find out 4 ways to stretch your thinking.

KPIs: defining and measuring in campaigns

measuring success

There’s no end to what can be measured as part of your campaign in SiteCatalyst and using your KPIs is the best way to do this. Find out exactly how to define and measure them in your next campaign.

Just because you can measure it, doesn’t mean you should.

old cameras lined up, with focus on one

Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.

A perfect fit for our magnificent machine

creative and analytical representation of the brain

As we expand we are conscious of being able to provide all of our clients the level of care and support they need. Adding new team members is no easy task but we think our new Sydney based Client Relationship Manager is the perfect fit.

Building a magnificent machine

While down one of the rabbit holes of research we discovered a couple of inspirational articles that perfectly resonated with our own machine and helped inspire our thinking.

Who’d have thought Einstein was into Web Optimisation

Albert Einstein once had a picture hanging on his wall at Princeton that read:

“Not everything that can be counted counts, and not everything that counts can be counted.”

He was a smart cookie and often referred to it…and it definitely rings true for web analytics.

Driving content relevance with Test&Target

In many cases homepages are either relatively static, or promotional driven. The problem is that homepages are often still the starting point of a users journey on the site and not every user should see the same content.

Enter Omniture Test and Target. A very powerful application that can dynamically change content based on previous user behaviors. Content relevance yields greater conversion, so it makes a lot of sense to include it in your overall online strategy.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.