What you need to know to be tech-ready for 2024
As I’m writing this, your floor staff will only have 1,274 more repeats of “All I Want for Christmas” to endure and chances are they were out of Whamageddon weeks ago.
How to measure your entire marketing strategy in 4 crazily simple KPIs.
Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
Data insights: how to get the real story.
Your data can give you really interesting and useful facts about your brand, but there are a few things you need to do to get there.
Planners are connectors.
Digital in the UK is vast and sophisticated with organisations making their mark through delivering complex digital solutions. How does a planner help?
How to train your thinking brain.
Being a planner involves thinking, and lots of it. Developing your own style of creating and musing is an important part of this role, find out 4 ways to stretch your thinking.
Communication – the 7th essential skill of a digital planner.
Are your stakeholders confused by complex ideas and jargon? Discover how communicate your ideas more effectively.
Are you using your web analytics as a trophy or a weapon?
Valuable time and money is being spent by companies as they culturally ready themselves for social and re-align their organisational structure to manage content. But what about our web analytics? Isn’t it time that we properly understood how to treat them?
Tips for developing a smooth sailing client-partner relationship
Sometimes we are too focused on the day to day running of our business that our ship veers off course. Find out how to keep your eye firmly on the big picture.
Flat-packed marketing technology
Your flat-packed marketing technology isn’t going to build itself. Have you got a screwdriver handy?
Conscious uncoupling
At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.
An introvert’s guide to a digital planning workshop.
Group workshops are great for enticing discussion and decision making but are you getting the most out of all the participants? How do we make sure everyone’s opinion is heard?
How to prepare for a digital planning workshop.
Everyone runs their digital session differently but here are 5 of our top tips for preparing for a digital planning workshop. From learning from others to understanding what the facilitator is there to do.
How to be the digital leader everyone is looking for.
I want to talk about what makes a great digital leader. I am specifically choosing to use the word leader rather than manager as that’s a critical difference to embrace.
Managing online communities
After recently completing a Lithium Community Management course, De reflects on the increased adoption of digital communities by brands as part of their online marketing.
The imperial value of the digital brief: a client-side planner’s guide
There are a number of ways to approach digital briefs, but often we’re in such a rush to get them written that we overlook the key elements. We look at some of the questions you should be asking to make your brief as effective as possible.
Uncovering your content marketing opportunity.
Content is everywhere, but how do you stay ahead of the game and make sure your brand is noticed? Check out our top tips for creating an effective content marketing plan.
Frameworks give us freedom of thought
I’m always interested in how digital strategists explain their role in the digital process and was inspired by the series of frameworks in this presentation I recently found from Bud Caddell.
The Emperor is still being sold the latest season’s threads.
There’s a certain amount of responsibility that comes with our digital recommendations, and taking people along the learning journey with us is part of the golden thread of digital transformation for a company.
I didn’t listen to my own advice
Don’t you just hate that? I tell people things, sometimes until it feels like I am blue in the face from the efforts of my passion to get the point across – “how can you not see what your own customers see?”. And then I went and committed the same crime myself.
5 simple steps to make it count.
I’m still generally stunned that companies find thinking about measurement so difficult, and tend to either leave it to the last minute, or have nothing in place to effectively determine the success of something, and as a consequence have no method to improve on the ROI.
As marketers in a digital age, we’re far more fortunate than our offline counterparts in that we have, at our disposal, a multitude of tools, that allow us to measure success and further optimize the user experience.