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Planners are connectors.

a group of paper chain people

Digital in the UK is vast and sophisticated with organisations making their mark through delivering complex digital solutions. How does a planner help?

How to train your thinking brain.

intelligent little boy attached to toy brain monitor

Being a planner involves thinking, and lots of it. Developing your own style of creating and musing is an important part of this role, find out 4 ways to stretch your thinking.

Are you using your web analytics as a trophy or a weapon?

Antique gold hand gun

Valuable time and money is being spent by companies as they culturally ready themselves for social and re-align their organisational structure to manage content. But what about our web analytics? Isn’t it time that we properly understood how to treat them?

Conscious uncoupling

At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.

How to prepare for a digital planning workshop.

Everyone runs their digital session differently but here are 5 of our top tips for preparing for a digital planning workshop. From learning from others to understanding what the facilitator is there to do.

Managing online communities

close-up of bees in a hive

After recently completing a Lithium Community Management course, De reflects on the increased adoption of digital communities by brands as part of their online marketing.

Frameworks give us freedom of thought

I’m always interested in how digital strategists explain their role in the digital process and was inspired by the series of frameworks in this presentation I recently found from Bud Caddell.

I didn’t listen to my own advice

Don’t you just hate that? I tell people things, sometimes until it feels like I am blue in the face from the efforts of my passion to get the point across – “how can you not see what your own customers see?”. And then I went and committed the same crime myself.

5 simple steps to make it count.

I’m still generally stunned that companies find thinking about measurement so difficult, and tend to either leave it to the last minute, or have nothing in place to effectively determine the success of something, and as a consequence have no method to improve on the ROI.

As marketers in a digital age, we’re far more fortunate than our offline counterparts in that we have, at our disposal, a multitude of tools, that allow us to measure success and further optimize the user experience.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.