The CFO-CMO balancing act: How efficient marketing keeps everyone happy
Chief Marking Officers are in a perpetual balancing act, demonstrating ROI from marketing activities under the scrutiny of the Chief Financial Officer.
Google is (finally) phasing out cookies. Here’s why it matters
On January 4, 32 million randomly selected Google Chrome users had third-party cookies disabled in their web browsers.
Data Trust
This five-minute checkup will help assess trust in your marketing data.
First-Party Data Proficiency Index
This five-minute checkup will help assess your first-party data strategy.
What you need to know to be tech-ready for 2024
As I’m writing this, your floor staff will only have 1,274 more repeats of “All I Want for Christmas” to endure and chances are they were out of Whamageddon weeks ago.
Privacy Maturity Assessment
This five-minute checkup will help assess your privacy preparedness.
Are you data ready for Christmas? Here are four key points to keep in mind
As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.
Privacy reform safe bets: Stop using third-party data; audit your tags, review your tech stack, deal with dark data… by Christmas 2024
Government is trying to buy itself some time to decide on the hard, highly disruptive stuff thrown up by the Privacy Act review. The problem is, says Digital Balance MD, Richard Taylor, the deadlines for industry haven’t moved. We’ve already got less than half the time EU businesses had to prepare for GDPR. Here’s four things to do by Xmas 2024.
The Four Stages Of Attribution Excellence
Lyndon Apthorpe, Senior Value Optimisation Advisor at Domo, covers the four stages of attribution excellence.
Why you should be asking customers to activate your offers
A few years ago, email marketing results were measured by one key statistic: open rates. Here’s why that’s changed.
With an overkill of tools in most tech stacks, how can you prevent data leakage?
The risk is real and the only thing that will change when privacy laws are implemented is the addition of a hefty fine for inaction now.
SBS
SBS wanted a way to add Target’s testing and personalisation features across its entire digital footprint.
Privacy And Data Governance
Adam Hobson, CEO of DataTrue discusses challenges faced by Australian businesses.
Asbestos or oil? Why it’s time to walk away from third-party data as government guns for brokers
It’s time to ask your media agency where it gets its data, and ditch third-party sources altogether.
Fines for data mishandling won’t be the greatest cost to your business. Fixing reputational damage will be.
While a minimum $50m fine is not to be sneezed at, that could be just the beginning of your financial woes if your brand experiences a data breach.
Global cookie consent and privacy legislation
There are several privacy and cookie consent laws around the world that Australian businesses need to be aware of if they have website visitors or customers in a particular region – even if they do not have a physical office there.
Privacy Awareness Week: 1 – 7 May 2023
Privacy is fundamental to our existence. But how do we best protect it in today’s digital world?
CX rises from third-party cookies’ ashes
As third-party cookies disappear, it’s the turn of CX, Customer Experience, to shine. Here are various ways to improve CX.
Privacy Act Review Report
Digital Balance looks at the impact of the “Privacy Act Review – Report”, recommendations and key proposals
Is your organisation ready to transition to the new Google Analytics 4?
Now is the time to start your migration journey to GA4. From running workshops to connecting & collecting the data that’s important to you, Digital Balance can help.
5 Tips for Thriving as a Woman in Analytics, with Moe Kiss
We have a wonderfully balanced team here at Digital Balance, but data analytics (and especially its trendy cousin data science) continues to be a predominantly male dominated field. We know diverse teams breed innovative and creative solutions, so what can we do to encourage more women into this field? In our recent catch up (click here to read), Moe Kiss gave us 5 tips for women forging a career in analytics.
How Australian retailers are tackling the data and analytics space – An interview with Moe Kiss from The Iconic
Digital Analytics is thriving in Australia, and the team here at Digital Balance love to jump at any opportunity to meet like-minded data geeks who like to call analytics home. We were lucky enough to catch up with Moe Kiss for a chat about all things analytics, gush over our favourite new platforms, and swap tag management horror stories.
14 metrics to get you started with your deep dive into Facebook data exports
If you’re familiar with the Facebook Insights tab but are looking for a little more detail and a little more depth, there are a few options to get you started.
Page Summary gives you the ability to look at data from today, yesterday, the last 7 days, or the last 28 days, but with the Export Data function, you can go so much further.
Data insights: how to get the real story.
Your data can give you really interesting and useful facts about your brand, but there are a few things you need to do to get there.
Your offline and online audiences are the same people.
Do you know who your customers are? Using insights from your data helps you build a better picture of your personas so you can engage them more effectively.
Christmas has come early – Adobe Analytics Spring 2015 Release
We’ve got new things! Adobe’s overnight update for the 2015 Spring Release of Adobe Analytics has added a number of amazing new features to the analytics platform.
Data analysis – are you being oversold on your analytics?
With many new businesses being borne out of ‘big data’, the term ‘data insights’ is being flung around left right and centre, and organisations are paying big dollars to analytics companies that promise rousing discoveries about their consumers.
But can true consumer insights be found in data analysis alone?
My 6 digital marketing predictions for 2015.
Where the heck did 2014 go? Thinking about 2015 now and the possibilities that it can bring…
Invest a little curiosity and spark the catalyst for change.
Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal with this.
How do I express a data driven story?
Could your data be more engaging? Find out how to relate data to your colleagues in a more compelling way with visual storytelling.
Planners are connectors.
Digital in the UK is vast and sophisticated with organisations making their mark through delivering complex digital solutions. How does a planner help?
‘Half my advertising is wasted, I just don’t know which half.’
How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.
Learning analytics in higher education – why we still have a long way to go.
‘Learning analytics’ is being touted as a key trend to look out for in EdTech, but scratch the surface and you’ll find there’s not much substance behind most examples. See why we’ve got a long way to go before learning analytics becomes a reality in Higher Ed.
Data Scientist, the new astronaut?
Data shouldn’t be treated as just another whimsical fad by marketers. The role data has to play in business marketing decisions has just as much relevance as astronauts in space.
Big data and avoiding analysis paralysis
Wow, we’ve got a lot of data. In fact we’ve got astronomical amounts of data. And every day, it gets bigger. The more channels and devices and apps and sites we add, the more we get. And the more data we add to augment our data (like CRM data) just seems to create even more data. It’s what we do with it that counts though.
The data is there to be used.
Do you use your data to inform new campaigns, or are you guilty of re-implementing the same plan?
Why you need to make SiteCatalyst data your single source of truth
Often companies will engage multiple agencies which means multiple measurement methodologies and preferred frameworks. While this can be to your advantage, it’s important that you define a single source of truth.
The secret to a more fulfilling relationship with your web analyst.
Do you get the feeling your web analyst is missing the point? Rather than paying ridiculous amounts of money to an agency (for a report you’ll never read) help them navigate those deep dives into data with these tips and gain the insights you want.
5 tips to successful campaign measurement in SiteCatalyst
Prompted by the number of questions clients ask on a daily basis, we decided to create a series of blog posts focused on how to get the most out of your campaign measurement when using SiteCatalyst. Just for you.
Validate your data and sleep easy at night
To an analyst, there’s not a lot worse than having your boss question the validity of your work. So how can you ensure that you remain as accurate as possible over the long haul, sleep well at night, and confidently respond to the accuracy question?
Simplify your dashboards and make them even more informative.
How often do you come across a dashboard that is a) a number of pages in length b) multiple reports per page c) doesn’t really tell the story you want it to tell or d) largely unread by your intended audience and/or e) all of the previous. Inspired by simplicity, see what we’ve done to streamline dashboards, data and insights.
Calculated metrics in SiteCatalyst
Calculated metrics are just one of the many ways to get more out of your data. Not every report suite needs them – you need to be selective in your creation of them, and more importantly, you need to educate your users in their use and meaning.
Crunchtime: The growing importance of 1st party cookies.
Online security has received a lot of media coverage and caused concern amongst consumers. Find out what you should be doing to protect your data.
A perfect fit for our magnificent machine
As we expand we are conscious of being able to provide all of our clients the level of care and support they need. Adding new team members is no easy task but we think our new Sydney based Client Relationship Manager is the perfect fit.