Have you got conversion values that are over 100%? In other words, have you got more people starting a form than you have visits? Or more people finishing a form than starting it? Or more people getting to step 2 of a form than actually starting it? This is a pretty common problem and stems from the way your event metrics have been set up.
Content is king – but there’s no point having it if you don’t know what it’s doing for you. With just two metrics, your content performance insights will pop out at you, telling you the places to refocus your efforts.