Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
Valuable time and money is being spent by companies as they culturally ready themselves for social and re-align their organisational structure to manage content. But what about our web analytics? Isn’t it time that we properly understood how to treat them?
Do you use your data to inform new campaigns, or are you guilty of re-implementing the same plan?
Often companies will engage multiple agencies which means multiple measurement methodologies and preferred frameworks. While this can be to your advantage, it’s important that you define a single source of truth.
Prompted by the number of questions clients ask on a daily basis, we decided to create a series of blog posts focused on how to get the most out of your campaign measurement when using SiteCatalyst. Just for you.