The future looks good with Adobe’s Marketing Cloud getting a suite of 8 new core services, all designed to help us combat fragmented views of our audiences, incomplete profiling and targeting capabilities, bring together silo’d channels, and reduce the manual work required to currently curate reports to our stakeholders.
Do you use your data to inform new campaigns, or are you guilty of re-implementing the same plan?
It seems that most companies are still measuring traffic rather than peoples’ behaviours, despite the capability of the platforms. Enhance your customer understanding with audience measurement, not just the boring mundane traffic metrics.
Don’t you just hate that? I tell people things, sometimes until it feels like I am blue in the face from the efforts of my passion to get the point across – “how can you not see what your own customers see?”. And then I went and committed the same crime myself.