There is no need to continue relying on traditional web metrics to help you make decisions, using the engagement metric you can identify the content that converts.
Creating a unique engagement score is a great way to develop a better understanding of how effective your brand and website experience is at connecting to your customers.Get our one-page guide to find out how.
A presentation to help you tackle digital optimisation through personalisation.
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Use this guide in your planning to define the audience you want to target.
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Introducing Engagement Scoring – a way to measure the experiences your audience has with your brand’s website.
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Set your digital KPIs and gain more time for the creative side of planning.
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Understand the digital channels that contribute the greatest value towards conversion.
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A report on how higher education providers use digital channels for marketing.
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Find out how to develop KPIs that support and deliver on business objectives.
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Use data insights to understand the meaning behind audience behaviour so you can connect to them better.
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Get a more holistic view of your website’s performance with engagement scoring.
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Integrate your digital data and marketing personas to begin the journey towards web optimisation.
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