Guide to Data Insights

Things you can use

To improve in digital means staying ahead, something that can be tricky when you’re busy. This
resource page is here so you can keep learning. And we’re not about keeping stuff to ourselves,
so borrow or steal anything that takes your fancy.

Data insights give you quantifiable truths about the way people think, feel and act towards your brand online.

Find out more about how you can use insights to inform strategy and increase conversions in our one-page guide.

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Testing Decision Tree

Guide To Testing Methodologies For Website Optimisation.

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Optimisation is the New Black

A presentation to help you tackle digital optimisation through personalisation.

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Audience models: a planner’s guide

Use this guide in your planning to define the audience you want to target.

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Measuring Engagement

Introducing Engagement Scoring – a way to measure the experiences your audience has with your brand’s website.

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KPI Template

Set your digital KPIs and gain more time for the creative side of planning.

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Guide to Attribution

Understand the digital channels that contribute the greatest value towards conversion.

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Digital Use in Higher Education.

A report on how higher education providers use digital channels for marketing.

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Copywriting Brief

Use this free template to inspire your creative resources.

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Guide to KPI Development

Find out how to develop KPIs that support and deliver on business objectives.

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