By developing deeper, data specific customer profiles you can influence and even predict the behaviour of your website’s visitors. Remove the guesswork from your planning and begin your journey towards web optimisation with our one-page guide to digital customer profiles.
A presentation to help you tackle digital optimisation through personalisation.
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Use this guide in your planning to define the audience you want to target.
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Introducing Engagement Scoring – a way to measure the experiences your audience has with your brand’s website.
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Set your digital KPIs and gain more time for the creative side of planning.
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Understand the digital channels that contribute the greatest value towards conversion.
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A report on how higher education providers use digital channels for marketing.
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Find out how to develop KPIs that support and deliver on business objectives.
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Use data insights to understand the meaning behind audience behaviour so you can connect to them better.
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Get a more holistic view of your website’s performance with engagement scoring.
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Integrate your digital data and marketing personas to begin the journey towards web optimisation.
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