Adobe Summit 2014

Things you can use

To improve in digital means staying ahead, something that can be tricky when you’re busy. This
resource page is here so you can keep learning. And we’re not about keeping stuff to ourselves,
so borrow or steal anything that takes your fancy.

We take a look at the key takeaways from the Adobe Summit in Salt Lake City:

How the new features to Adobe Marketing Cloud can help you.
Roadblocks marketers are struggling with and how to deal with them.
The effects of the end of the 3rd party cookie.

For more detail see the full presentation.

Data, plus narrative, plus visuals, equals a powerful story. - Tweet this quote!

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Testing Decision Tree

Guide To Testing Methodologies For Website Optimisation.

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Optimisation is the New Black

A presentation to help you tackle digital optimisation through personalisation.

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Audience models: a planner’s guide

Use this guide in your planning to define the audience you want to target.

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Measuring Engagement

Introducing Engagement Scoring – a way to measure the experiences your audience has with your brand’s website.

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KPI Template

Set your digital KPIs and gain more time for the creative side of planning.

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Guide to Attribution

Understand the digital channels that contribute the greatest value towards conversion.

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Digital Use in Higher Education.

A report on how higher education providers use digital channels for marketing.

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Copywriting Brief

Use this free template to inspire your creative resources.

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Guide to KPI Development

Find out how to develop KPIs that support and deliver on business objectives.

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Guide to Data Insights

Use data insights to understand the meaning behind audience behaviour so you can connect to them better.

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Guide to Engagement

Get a more holistic view of your website’s performance with engagement scoring.

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Guide to Optimisation

Start the journey towards web personalisation.

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Guide to Customer Profiles

Integrate your digital data and marketing personas to begin the journey towards web optimisation.

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Guide to Tag Management

Efficient marketers use Dynamic Tag Management.

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