Search is a veritable gold mine that is frequently ignored. I'm not talking about Search Engines and Keywords, I'm talking about your internal search. Providing you track internal keyword searches, you can gain a wealth of understanding. Internal search is generally used as a quick wayfinding method, highlighting areas of content that are well used, but are not readily available. And more often than not, it's seasonal as well.

I've heard a number of times from potential Omniture customers (I've been asked to provide multiple Omniture references), that they've heard it's not easy to set up or maintain. Well, that's a myth. Omniture is in fact relatively easy to get set up and relatively easy to maintain.

I got asked today to provide a benchmark value for time on site for a competitor of ours. They asked me if I thought that 3 minutes and 41 seconds was a good time for someone to be on their site. Not an easy one to answer. Users are here for a good time, not a long time. Get them to where you want them. Quickly. Then cross-promote them. Engage them. Then the good time can turn into a long time. But Time on Site certainly won't tell you.