Search
Close this search box.

How to curate content

Are you curating articles as part of your content marketing? Filtering information and sharing it is just part of the process. Follow these 6 steps to become a valuable source of information that your target audience will return to.

Following my recent post about curated content I thought it only fair to share with you some of the best practices for writing curated articles.

6 things to keep in mind when you curate content

  1. don’t just share articles

    say something about it, and make it meaningful. You don’t always have to agree, be bold, have an opinion.

  2. offer insights of your own

    add value to the article by putting your own spin on it, tie it into your content proposition.

  3. choose articles that mean something

    ask how is this article relevant to you, your company or your industry; will sharing it with others help you achieve your marketing goals?

  4. reference the author(s)

    just like school essays it is always important to attribute your sources, you may even find that it aids in your social reach.

  5. link to the original article – always

    providing links to the original article for your reader is not just beneficial but it’s also common courtesy to the creator.

  6. keep up with the latest trends and news in your industry

    curated content works especially well when it’s timely…share articles around current topics and add to the conversation!

There’s a a lot of information on the web, by filtering and sharing the best content with your audience you become a place they will come to for useful information.

So with these 6 things in mind you are now well prepared to go out there and start curating content. Go forth and conquer!

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.” Jim Jarmusch

The content and advice contained in this post may be out of date. Last updated on December 10, 2013.

Contact us

to discuss a range of services and support to suit your business needs and goals.

* Required field

Latest Blog Posts

Need Some Help?

We can work onsite or remotely with you and your team to provide capacity uplift or ongoing support as you need.

Need additional MarTech resources to supplement your team for special projects or to provide given expertise?

Data quality and integrity is key to any data strategy. We undertake audits and health checks that can give you peace of mind.

If you know your data could be working harder, but you’re not sure where to start, we can help.

We can help you build dynamic dashboards based on important metrics to fully inform the business.

Is it a CDP or a DMP that is right for your organisation? Let us help you work through the pros and cons.

Let us show you how to bring your online and offline data together to create a best picture of your customers.

Free assessments

Martech Talks: The End Of Cookies

This webinar was recorded in May 2024.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in April 2024.

Download the full 2024 Digital Experience Benchmarks report from Contentsquare.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.