Search
Close this search box.

Frameworks give us freedom of thought

I’m always interested in how digital strategists explain their role in the digital process and was inspired by the series of frameworks in this presentation I recently found from Bud Caddell.

It has taken a good few weeks for me to find some inspiration or motivation from digital content, but last week I came across this presentation from Bud Caddell. And, because I ‘m always interested in how digital strategists try to explain what they do and what role in the digital process they play, I followed the link. Up until now I haven’t found anyone who does it as well as Mark Pollard (planner’s crush anyone?), but maybe now I have a new muse.

Bud Caddell’s presentation walks us through a series of frameworks that can help guide and govern a strategist’s thinking. 

I love a planning framework

Some may think Bud’s frameworks fly in the face of “creative thinking”, but the guidance of a framework is exactly the thing that helps you to be more creative. Watching children on a climbing frame perfectly evidences this. The climbing frame provides them with support and ways to develop stories and ideas for their games; their imaginations are sparked by the tools available to them.

For a strategist having a framework gives them confidence in how they arrived at their recommendation. It is far easier to breakdown and qualify your thinking to others if it is guided from the outset. This is particularly relevant if the strategist is not dealing with the traditional agency creative model, but with clients or internal stakeholders.

What is a digital strategist?

I’ve read a lot of these descriptions too, some of which seem to compare a strategist’s skills to those of a rocket scientist or Noble Prize winner. Bud’s is a little more down to earth but again it allows for the digital strategist to use the definition as a framework for how they want their role to be visualised by others.

“A digital strategist is the person who develops and oversees digital strategies and is responsible for inspiring digital creativity.”

The role here is positioned within an agency environment using the more traditional relationship between strategists and creatives. But what about digital strategists who sit outside of the agency structure? Are we still inspiring creativity?

When I am planning for a client project or thinking about how to present an idea I will always aim to be as creative and visual as possible. My goal is to help the client see the idea or opportunity but not necessarily the execution of the idea. I can guide the physical execution by providing best case examples or, if the client is lucky enough to posses a strong one, the execution will be guided by their brand identity.

If you are a digital strategist working client side then it is you that will have the responsibility of forming your digital footprint, and informing your stakeholders and colleagues so they will support your vision. In this environment frameworks are even more helpful as very often you are dealing with others who are missing the depth of understanding in digital that you have. 

Hopefully Bud’s presentation will provide some motivation for you to make your role more visual to others. Or perhaps you are someone who is considering what’s next for you in digital, in which case I am sure you’ll find some inspiration here. And if you have the time, visit Bud’s website and find inspiration in his self evident truths.

The content and advice contained in this post may be out of date. Last updated on September 2, 2013.

Contact us

to discuss a range of services and support to suit your business needs and goals.

* Required field

Latest Blog Posts

Need Some Help?

We can work onsite or remotely with you and your team to provide capacity uplift or ongoing support as you need.

Need additional MarTech resources to supplement your team for special projects or to provide given expertise?

Data quality and integrity is key to any data strategy. We undertake audits and health checks that can give you peace of mind.

If you know your data could be working harder, but you’re not sure where to start, we can help.

We can help you build dynamic dashboards based on important metrics to fully inform the business.

Is it a CDP or a DMP that is right for your organisation? Let us help you work through the pros and cons.

Let us show you how to bring your online and offline data together to create a best picture of your customers.

Free assessments

Martech Talks: The End Of Cookies

This webinar was recorded in May 2024.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in April 2024.

Download the full 2024 Digital Experience Benchmarks report from Contentsquare.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.