Data Literacy is often thought of as the ability to read meaningful information from data. Job descriptions for analytics roles emphasise the importance of mathematics and statistics skills to interpret and evaluate data.

As part of our Google Analytics Certified Partner (GACP) status, we've officially added a Data Studio feather to our digital services cap! To celebrate and share a little of our excitement, we've made a DB Freebie for you to enjoy.

We have a wonderfully balanced team here at Digital Balance, but data analytics (and especially its trendy cousin data science) continues to be a predominantly male dominated field. We know diverse teams breed innovative and creative solutions, so what can we do to encourage more women into this field? In our recent catch up (click here to read), Moe Kiss gave us 5 tips for women forging a career in analytics.