He’s making a list.
He’s checking it twice.
Gonna find out who’s naughty or nice.
Santa Claus could be in violation of the proposed amendments to the Australian Privacy Act.
As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.
When managed efficiently, this data becomes the roadmap to winning over consumer hearts and wallets for the upcoming year and beyond.
However, it’s not just about collecting data; it’s about weaving it into actionable insights.
Read this article in full on Inside Retail [Paywalled]