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Are you data ready for Christmas? Here are four key points to keep in mind

As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.

He’s making a list.

He’s checking it twice.

Gonna find out who’s naughty or nice.

Santa Claus could be in violation of the proposed amendments to the Australian Privacy Act.

As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.

When managed efficiently, this data becomes the roadmap to winning over consumer hearts and wallets for the upcoming year and beyond.

However, it’s not just about collecting data; it’s about weaving it into actionable insights.

Read this article in full on Inside Retail [Paywalled]

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Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.