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Put your data to work

Monthly Archives: July 2014

Using Data Elements within Adobe DTM (Dynamic Tag Management)

Are you new to DTM, or still struggling to make it work for you? In the first of our series of Adobe DTM articles we take a look at data elements – how to create them and then what to do with them afterwards.


Set your digital KPIs in 5 steps with this free template (and find your zen).

Is your head too cluttered to allow for creativity? Reclaim your digital zen and make more time for the fun stuff with our digital KPI template.


eVars, props and events 101

Here’s the first of our articles to help you get your head around the building blocks required for Adobe Reports & Analytics (formerly SiteCatalyst).


Data Scientist, the new astronaut?

Data shouldn’t be treated as just another whimsical fad by marketers. The role data has to play in business marketing decisions has just as much relevance as astronauts in space.


Flat-packed marketing technology

Your flat-packed marketing technology isn’t going to build itself. Have you got a screwdriver handy?