Things that matter to us

This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

Just because you can measure it, doesn’t mean you should.

Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you'll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.

By on October 09 2013

Get our latest content first

Data inspired thoughts delivered straight to your inbox.