They're tweeting away. You probably are too. But they're not necessarily following you, or you them. Are you even aware of them? And are you reporting on their mentions?
Twitter is pervasive nowadays. Which isn't bad for only 140 characters or less. And it's amazing what you can actually say with so few words. Good, bad or ugly, it's happening around you. At the breakfast table, on the way to work, at work, at lunch and at night. And the audiences are huge. Lady Gaga – 6.6 million followers; Barack Obama - 5.5 million. Ok, so maybe you're not a Lady Gaga, but you get my drift. What's to say someone with thousands of followers isn't tweeting away about your brand? Did you know you can report tweets in SiteCatalyst?