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Maximise behavioral data to drive growth and enhance user experiences

Kim Hann, Head of Partnerships APAC at Fullstory will discuss:

  • What is behavioural data and why is it important?
  • How organisations can create better experiences for their customers.
  • How to scale and realise the value of behavioural data.

Two sessions to choose from

Melbourne Breakfast

WEBINAR

ACT: 10:00 am (AEST)

NSW: 10:00 am (AEST)

NT: 0:30 am (ACST)

Qld: 10:00 am (AEST)

SA: 9:30 am (ACST)

Tas: 10:00 am (AEST)

Vic: 10:00 am (AEST)

WA: 8:00 am (AWST)

Can’t make it? Register anyway and we’ll send you a recording.

Our Presenters

Kim Hann
Head of Partnerships APAC at Fullstory

Kim is a renowned partnership leader and entrepreneur in the APAC region’s digital experience space. With extensive experience collaborating with leading organizations and agencies. She has consistently demonstrated her expertise in leveraging data and partnerships to drive business results.

Kim’s exceptional leadership and entrepreneurial spirit led her to co-found 2DataFish, propelling the company to become Australia’s top Analytics and Personalisation consulting business and also driving growth locally and internationally at Venntifact which was acquired by Deloitte Digital.

Today, Kim’s passion for partnerships continues at FullStory, where she strives to help connect Service Consulting Partners and Clients to achieve digital experience transformation through strategic collaborations. Her wealth of experience and unwavering commitment to excellence make her a trusted advisor in the industry.

Richard Taylor
Managing Director – Digital Balance

Richard has been involved in the technology sector since 1984, working with Apple Australia for the Macintosh launch.

From developing wearable technology for a national media company to creating loyalty programs for global retailers, and implementing Customer Data Platforms (CDPs), to an integrated e-commerce experience, Richard has worked as Head of Digital for some of the biggest ad/media agency groups and leading independents.

Fullstory

Fullstory is a powerful behavioural analytics platform designed to help businesses understand and optimise their digital experiences.

By capturing and analysing user interactions on websites and apps, Fullstory provides valuable insights into user behaviour, enabling businesses to improve usability, enhance engagement, and drive conversions.

MarTech Talks on demand

The following MarTech Talks have been recorded and are available to watch on demand

Melbourne breakfast registration

Martech Talks: The End Of Cookies

This webinar was recorded in May 2024.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in April 2024.

Download the full 2024 Digital Experience Benchmarks report from Contentsquare.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.