Pernod Ricard Australia is one of the country’s leading wine, spirits and champagne companies. They manage an unrivalled portfolio of internationally recognised brands, as well as iconic Australian wines Jacob’s Creek, St Hugo and George Wyndham through Pernod Ricard Winemakers.
Pernod Ricard Australia works in close partnership with consumers, retailers, wholesalers, hotels, restaurants and bars to develop innovative products to meet the needs of the market.
“Insights will be the key driver of decisions and ultimately the success for this brand
The marketing team will live the motto ‘Insights will inform everything we do’.”
– Maddie Jahnke,
Head of Digital Marketing and Consumer Planning, Pernod Ricard Winemakers
By putting analytics tracking in place, PRW is better informed about consumers journeys, experiences and pain points to act and improve conversion and engagement.
Identify key UX journeys to measure performance
Near Real-time Journey Measurement dashboards
“We partnered with Digital Balance, a technology agency, to build the right route to market for this exclusive product, our first D2C platform.
We built an extensive measurement framework to drive a test & learn culture.” – Maddie Jahnke
The St Hugo X DR3 use case was created to be able to be replicated and scaled.
Pernod Ricard are now the using the same framework on a second fine wine brand, Church Road – which was deployed in less than a month, thanks to the St Hugo pilot.
Church Road Measurement Dashbaoards
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