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Digital Roadmap

Pernod Ricard Australia is one of the country’s leading wine, spirits and champagne companies. They manage an unrivalled portfolio of internationally recognised brands, as well as iconic Australian wines Jacob’s Creek, St Hugo and George Wyndham through Pernod Ricard Winemakers.

Pernod Ricard Australia works in close partnership with consumers, retailers, wholesalers, hotels, restaurants and bars to develop innovative products to meet the needs of the market.

Pernod Ricard are looking for a strategic partner to help develop and drive a digital and data roadmap.

Vision

Connect & discover:
– Connecting data sources & technology will unlock insight.
Optimise:
– Omni-channel media optimisations & suppression strategies.
Identify & activate key audiences:
– Uncover the segments that add the most value to the business.
Gain efficiencies:
– Data quality, governance & scalable frameworks.

Deliverables

– Roadmap of customer experiences to be delivered short – long term prioritised by business value / ROI.
– Gap Analysis of current tools, processes and people
– Recommendations of project streams
– Data/technical considerations and/or implementation roadmap
– Thought leadership on process/Ways of Working (WoW) implementation and data accessibility across the organisation

The Process

– Define KPIs
– Understand business objectives
– Define ‘consumer experiences’ based on KPIs
– Develop foundational measurement plan
– Create scalable data implementation framework
– Develop technology roadmap
A grid diagram with 4 streams on the horizontal axis: Strategy, Process, Technology, People + Team & Culture. The horizontal axis has headings Phase 1 Discovery, Phase 2 Set a Strong foundation, Phase 3 Learn & Optimise, Stage 4 Expand your ecosystem. The Chat itself has curved arrows starting botto, of hase 1 and working up to the top of Phase 4 representing growth.

The Process

The Roadmap

Phase 1: Fix the basics (Use what you have, listen & understand)
Phase 2: Fill the gaps (optimise CX)
Phase 3: Best in class (CX transformation)

Multi-year Timeline

Services provided includes

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