Pernod Ricard ↘︎

Digital Roadmap

Pernod Ricard is one of the Australia’s leading wine, spirits and champagne companies. They manage an unrivalled portfolio of internationally recognised brands, as well as iconic Australian wines Jacob’s Creek, St Hugo and George Wyndham through Pernod Ricard Winemakers.

Pernod Ricard are looking for a strategic partner to help develop and drive a digital and data roadmap.

Vision

Connect & discover:
Connecting data sources & technology will unlock insight.
Optimise:
Omni-channel media optimisations & suppression strategies.
Identify & activate key audiences:
Uncover the segments that add the most value to the business.
Gain efficiencies:
Data quality, governance & scalable frameworks.

Deliverables

Roadmap of customer experiences to be delivered short – long term prioritised by business value / ROI.
Gap Analysis of current tools, processes and people
Recommendations of project streams
Data/technical considerations and/or implementation roadmap
Thought leadership on process/Ways of Working (WoW) implementation and data accessibility across the organisation

The Process

Define KPIs
Understand business objectives
Define ‘consumer experiences’ based on KPIs
Develop foundational measurement plan
Create scalable data implementation framework
Develop technology roadmap

Services provided include

  • Analytics Audits
  • Consulting
  • Digital & Data Strategy
  • Measurement Strategy
  • Roadmaps
  • Technology Integration

The Roadmap

Contact us today

Ready to achieve similar results? Contact us today to learn how we can help drive success for your business.

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