“The Digital Balance team was instrumental in the success of this project.
They have an impressive capacity to understand both the operational and the technical side of our business problems and aren’t afraid to get their hands dirty with fine details in order to keep the project on track…
Truly a joy to work with.”
– Karina Sant’ana, Director Audience And Insights
“How can we tell at a glance if we’re reaching targets when we manage over 33 news websites?”
The Work
Organisations with complex business models; with large digital ecosystems, varying products, and vastly different audiences; can struggle to really know how they’re doing at any given time.
For News Corp, we built a digital ‘sweet spot’ indicator – a deceptively simple indicator drawing data from multiple websites into a single performance indicator.
The sweet spot
Our team are industry-recognised thought leaders. From technical articles to the latest in marketing technology news, we aim to keep our clients informed.
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