Visualise activity and targets across multiple mastheads on an hourly basis.
Given their specific requirements, we determined the best solution would be for us to build a custom solution, ingesting data from Adobe. This was due to the requirement of needing the data to be as close to real-time as possible, which most out-of-the-box platforms struggle with as processing time of the data is largely dependent on the source.
Our platform calculated real-time targets based on historical hourly data over the last 90 days, for different segments and metrics and was designed to be displayed on large-screen TVs across the editorial floors at their head office.
This was the first time News Corp were able to bring to life their masthead performance in real-time and overlay that data against previous performance.
Further to that the solution was built to connect to their analytics platform Adobe Analytics, so they could add new data sets and charts without any development or assistance from our team, so they were able to manage everything in-house.
Our team are industry-recognised thought leaders. From technical articles to the latest in marketing technology news, we aim to keep our clients informed.
* Required field
By submitting this form, you are signing up to our email list. View our Privacy Policy to learn how we keep your details safe.
