“Our goal is to build a digital analytics practice and to build advocacy for in-house data practices that returns true value to the business.
We see the risk in outsourcing key skills and strategic thinking, especially when it comes to data – which is why our key goal is to build data and analytics strategy, teams, skills and culture, processes and technology in- house.”
– Renan Maluenda, Digital Insights and Analytics Manager, Bupa Australia
KPI & Measurement Plan
Using a series of different frameworks, we mapped them against a maturity model and the RACE framework to align KPIs to business objectives across the brand journey, allowing Bupa to understand not just what to measure, but when it’s important to measure it.
This all then lead into a documented measurement plan.
Measurement Requirements Matrix
KBOs and KPIs matched to RACE framework
Data-Driven maturity Matrix
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