January 3, 2023 ↘︎

The future of onsite analytics and advertising tracking in 2023 and beyond

There has been a lot of discussion around the death of cookies, and how this will affect analytics, and advertising tracking.

This presentation aims to cover how Digital Balance can assist with all of these points and more. This video has chapter markers, and subtitles embedded in YouTube to assist with finding content.

  • 1:05 We are Digital Balance
  • 4:48 But I like the cookie…
  • 8:54 Server-Side Tagging (SST)
  • 13:25 Data, data, everywhere
  • 15:20 First-person data strategy
  • 17:40 Fishing in the data lake?
  • 19:27 Customer Data Platform (CDP)
  • 23:19 Analytics
  • 24:24 Key takeaways
  • 24:53 Additional DB service offerings
  • 28:52 Thank you

If you would like a 1:1 run-through of this presentation, or a copy of the slides, please contact us using this form and a member of our team will be in touch.

The content and advice contained in this post may be out of date. Last updated on January 3, 2023.
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