Following my recent post about curated content I thought it only fair to share with you some of the best practices for writing curated articles.
6 things to keep in mind when you curate content
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don’t just share articles
say something about it, and make it meaningful. You don’t always have to agree, be bold, have an opinion.
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offer insights of your own
add value to the article by putting your own spin on it, tie it into your content proposition.
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choose articles that mean something
ask how is this article relevant to you, your company or your industry; will sharing it with others help you achieve your marketing goals?
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reference the author(s)
just like school essays it is always important to attribute your sources, you may even find that it aids in your social reach.
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link to the original article – always
providing links to the original article for your reader is not just beneficial but it’s also common courtesy to the creator.
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keep up with the latest trends and news in your industry
curated content works especially well when it’s timely…share articles around current topics and add to the conversation!
There’s a a lot of information on the web, by filtering and sharing the best content with your audience you become a place they will come to for useful information.
So with these 6 things in mind you are now well prepared to go out there and start curating content. Go forth and conquer!
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.” Jim Jarmusch
