With a background in stockbroking and using analytics tools for market forecasting through to the beginnings of analysing online user behaviour, data has always played a large role in Tim’s career. His previous involvement with developing and leading digital teams has seen Tim become mentor and leader in analytics and optimisation for both the companies we work with and the db team. Inspired by directly helping people, Tim’s biggest reward is getting them to reach that ‘aha moment’ so the move to consultancy and starting Digital Balance was a natural progression. ‘When you work closely with digital teams and get to watch people come to grips with something they didn’t know, when the lightbulb goes off…That’s truly a great moment.’
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Rosie has cemented her digital career with agency side experience in creative outfits spanning London, Sydney and now Perth.
Focused on people and processes, Rosie is driven by seeing brands improve. She has a natural ability to give instruction and encouragement and loves to work on projects that are wildly ambitious and turn them into a reality.
‘Digital is everywhere, it crosses everything, it’s in our pocket, on TV and we interact with it every day. It’s an incredibly exciting field that challenges us constantly.’
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With a focus on user behaviour across digital properties Jerome looks beneath the surface of brand engagement.
An astute communicator he effectively conveys technical knowledge to individuals and teams of all levels within organisations. Uncovering data-driven insights he transforms internal thinking so teams can make more informed business decisions.
‘I disagree with delivering ‘set and forget’ solutions, our goal as consultants is to help teams grow, and continue to do so.’
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De thinks big and brings a natural curiosity about human behaviour to her projects.
She is fascinated with data and seeks the patterns and trends that are interesting and unexpected. She reflects this in her strategic recommendations which focus on helping companies make decisions based on what people are actually doing online.
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Leo’s main focus is to improve the online experiences of digital users. He has an obsessive flair for style that is teamed with hands-on technical experience to make him fluent in the language of web development.
Influenced by the infinite design possibilities and led by curiosity, he discovers how and why things work and applies them to his projects.
‘My mantra is less is more. If you’re going to try and make something aesthetically appealing and user-friendly it needs to be simple.’
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Propelled by turning traditional thinking on its head, Gina’s a strategic Planner who builds on her foundation in research and Sociology to help companies uncover digital opportunities.
Before moving to Perth, Gina worked in agencies across the US. With her knowledge of traditional and digital marketing, Gina helps brands grow through insights and innovation.
‘Without data, you're just another person with an opinion.’
Tom is a natural problem solver. Compelled by exploring new and better ways of doing things he identifies the strengths and weaknesses to focus on in order to improve efficiency.
Personable and approachable, Tom helps digital teams make the connection between business goals and what needs to be measured.
‘I’ve always believed that you can’t improve what you don’t measure. Implementing analytics gives you transparency of what is actually working.’
Kat loves playing with statistical models, mining algorithms and working with the latest digital innovations to help drive clients to the forefront of the digital sphere.
When Kat isn’t delivering insights and optimising digital ecosystems, you can find her playing an array of instruments (from piano to harmonica) and working on her next harvest.
"Measure twice, cut once" - take the time to make sure your data is clean and accurate before you start grabbing any potentially impactful insights.
With over 9+ years of quality assurance, analytics and optimisation experience, Andre focuses on the detail but is driven by the bigger picture. Andre builds implementations and optimisation strategies from the ground up, connecting the dots between how data is captured, collected and reported on; and the longer term impact on businesses being able to make sound data-driven decisions.
An avid fly fisherman with a green thumb, despite his love for technology, Andre would never pass up a date with mother nature.
“Do or do not. There is no try” – Yoda
Matt is a technically minded individual who specialises in delivering analytics, optimisation and data management platforms. Driven by the day to day changes in digital, Matt shows a unique passion towards helping clients understand how to better use their digital stack. Although Matt keeps up to date with most digital trends, he refuses to be brainwashed by the social craze we call Facebook - Call him “Old Fashioned,” or better yet, you can just buy him one at the pub. “Rockets are cool, there’s no getting around that”
Emily assists with client accounts and specialises in AdWords management, managing accounts with a test and optimise mentality.
She’s a creative thinker with a passion for digital trends, all while running a tight ship at the office.
Google certified in: AdWords Search, Google Display Network, AdWords Video, AdWords Shopping & AdWords Mobile
“Keep testing, because what worked today won’t work tomorrow, but what worked yesterday may work again."
We’re logical and intuitive thinkers, analysts and creatives; a fusion that brings a unique approach to the work we do. We’re obsessed with digital and helping our clients achieve balance. We’re also addicted to coffee, but don't let that put you off. If you think you could add a fresh perspective to our thinking we’d love to hear from you.
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Digital Balance is proud to represent and partner with Adobe across the APAC region. We’ve been working with Adobe’s Digital Marketing tools since 2005 (when it was Omniture) and have implemented for many well known Australian brands. We measure, optimise and personalise customer interactions, then make sense of the data and insights helping our clients to translate it into achievable business goals.
As members of the Adobe Customer Advisory Board (CAB) in Australia and the US we’re influential contributors to the direction of the products within the suite and are privy to Adobe’s future product and marketing plans. We’re regularly asked to present at international conferences on web analytics, optimisation and customer engagement.
We're also proud to be an authorised Google Analytics Certified Partner (GACP). We’ve been endorsed by Google, as one of a few companies in Australia able to provide expertise across both their standard and premium solutions.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimisation, data visualisation, market research, attribution, and audience management into a powerful measurement solution designed for enterprise businesses with larger data volumes and more complex analytics and integration needs. And with 360, there’s no more sampling of data, and it has attribution capabilities built right in.
As a partner of both Adobe and Google, we’re in a rather unique position of having considerable expertise across both platforms, which enables us to provide impartial advise, and in-depth services across both solutions.
We consider them a key strategic partner in our growing digital footprint. We have worked with Digital Balance over a number of years, providing a range of services from strategic advice, analytical services, consulting and mentoring. I believe they have a very unique offering and not only do they offer a high-quality service but are thoroughly nice people to work with!
Digital Balance works hard to understand the complexity of our business in a way that none of our other marketing partners can. They are truly an extension of our team and provide us with invaluable support, knowledge and smarts – in the most friendly and sincere way possible.
We see Digital Balance as an important part of our team, infusing our strategies with imperative analytical and mathematical thinking. They bring an insatiable passion, a strong curiosity and determination to find the best solutions every time. Most importantly, we see results. What a pleasure to work with.
I had the privilege of working with Digital Balance on the creation of a real-time dashboard; blending business KPIs and performance levels to assist our editorial rooms in driving maximum audience engagement. The Digital Balance team was instrumental in the success of this project. They had an impressive capacity to understand both the operational and technical side of our business problems and weren't afraid to get their hands dirty with fine details in order to keep the project on track. We have since engaged with them on a number of other projects and they are truly a joy to work with.
The value Digital Balance bring to a project with knowledge and ideas grounded in analytics is always positive. As a bonus Tim and his team are great to work with, they are smart, and collaborative, which in my mind is a winning combo.
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