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Tim Elleston profile

Tim Elleston

Founder, CEO
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Tim Elleston

Founder, CEO

With a background in stockbroking and using analytics tools for market forecasting through to the beginnings of analysing online user behaviour, data has always played a large role in Tim’s career. His previous involvement with developing and leading digital teams has seen Tim become mentor and leader in analytics and optimisation for both the companies we work with and the db team. Inspired by directly helping people, Tim’s biggest reward is getting them to reach that ‘aha moment’ so the move to consultancy and starting Digital Balance was a natural progression.  

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Rosie Ranck profile

Rosie Ranck

General Manager
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Rosie Ranck

General Manager

Rosie is responsible for driving quality outcomes for our clients, every time. With 10 years documented success in developing account teams in London, Sydney and now at Digital Balance, she runs a tight ship ensuring that our best-in class consultants not only deliver to expectations, but exceed them. Her breadth of experience across all facets of marketing and operations gives her the ability to identify issues before they become problems and develop real-world solutions ensuring your businesses success.

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Jerome Richard profile

Jerome Richard

Lead Consultant
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Jerome Richard

Lead Consultant

With a focus on user behaviour across digital properties Jerome looks beneath the surface of brand engagement. An astute communicator he effectively conveys technical knowledge to individuals and teams of all levels within organisations. Uncovering data-driven insights he transforms internal thinking so teams can make more informed business decisions.    

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De Hallam profile

De Hallam

Data Planner
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De Hallam

Data Planner

De thinks big and brings a natural curiosity about human behaviour to her projects. She is fascinated with data and seeks the patterns and trends that are interesting and unexpected. She reflects this in her strategic recommendations which focus on helping companies make decisions based on what people are actually doing online.

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Leo Koh profile

Leo Koh

Marketing Technologist
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Leo Koh

Marketing Technologist

Leo’s main focus is to improve the online experiences of digital users. He has an obsessive flair for style that is teamed with hands-on technical experience to make him fluent in the language of web development. Influenced by the infinite design possibilities and led by curiosity, he discovers how and why things work and applies them to his projects.  

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Gina Ioffee profile

Gina Ioffee

Digital Planner
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Gina Ioffee

Digital Planner

Propelled by turning traditional thinking on its head, Gina’s a strategic Planner who builds on her foundation in research and Sociology to help companies uncover digital opportunities. Before moving to Perth, Gina worked in agencies across the US. With her knowledge of traditional and digital marketing, Gina helps brands grow through insights and innovation.  

Tom Sowerby profile

Tom Sowerby

Analytics & Optimisation Consultant
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Tom Sowerby

Analytics & Optimisation Consultant

Tom is a natural problem solver. Compelled by exploring new and better ways of doing things he identifies the strengths and weaknesses to focus on in order to improve efficiency. Personable and approachable, Tom helps digital teams make the connection between business goals and what needs to be measured.  

Andre Rossouw profile

Andre Rossouw

Analytics & Optimisation Consultant
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Andre Rossouw

Analytics & Optimisation Consultant

With over 9+ years of quality assurance, analytics and optimisation experience, Andre focuses on the detail but is driven by the bigger picture. Andre builds implementations and optimisation strategies from the ground up, connecting the dots between how data is captured, collected and reported on; and the longer term impact on businesses being able to make sound data-driven decisions. An avid fly fisherman with a green thumb, despite his love for technology, Andre would never pass up a date with mother nature.  

Marty Rocks profile

Marty Rocks

Project Manager
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Marty Rocks

Project Manager

Marty is responsible for managing our day-to-day tasks and ensuring that all staff members are utilised, as well as conducting DB’s internal processes and procedures to ensure that the ship stays smooth-sailing all year round. Previously, Marty developed his expertise in a GIS analyst role, where he learned the importance of data governance and utilizing standardized project delivery procedures and tools. Driven by his significant organization skills, Marty will be providing Digital Balance with direction and implementation processes whilst drawing on his knowledge of the complexities of big data. And in case you were wondering, Marty really does rock!

Matt Bruty profile

Matt Bruty

Enterprise Analytics & Optimisation Consultant
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Matt Bruty

Enterprise Analytics & Optimisation Consultant

Matt is a technically minded individual who specialises in delivering analytics, optimisation and data management platforms. Driven by the day to day changes in digital, Matt shows a unique passion towards helping clients understand how to better use their digital stack. Although Matt keeps up to date with most digital trends, he refuses to be brainwashed by the social craze we call Facebook - Call him “Old Fashioned,” or better yet, you can just buy him one at the pub.  

Will Shepherd profile

Will Shepherd

Enterprise Analytics & Optimisation Consultant
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Will Shepherd

Enterprise Analytics & Optimisation Consultant

Will is responsible for helping clients' build a strong analytics and optimisation practice. As a natural problem-solver, Will is compelled to figure out new and better ways of doing things. A Farm-boy from country Victoria, with a strong customer focus and a background in banking and finance, Will built his career in digital from the ground up. Will’s love of technology and innovation saw him enhance his skills in web development to a healthy passion for all things digital analytics.

Nick Ong profile

Nick Ong

Enterprise Analytics & Optimisation Consultant
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Nick Ong

Enterprise Analytics & Optimisation Consultant

Nick is an Adobe Analytics specialist, who has over 7 years’ experience using the Adobe platform. He provides organisations with invaluable data and analysis, data visualisation, while leveraging Adobe Analytics best practice solution. Nick is an expert across the entire Adobe Suite, from implementation, campaign tracking, tag management, Report Builder, Ad hoc Analysis, Target for optimisations and is one of few people in Australia certified in Adobe Workbench.

Emily Latter profile

Emily Latter

Account Coordinator & AdWords Specialist
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Emily Latter

Account Coordinator & AdWords Specialist

Emily assists with client accounts and specialises in AdWords management, managing accounts with a test and optimise mentality. She’s a creative thinker with a passion for digital trends, all while running a tight ship at the office. Google certified in: AdWords Search, Google Display Network, AdWords Video, AdWords Shopping & AdWords Mobile  

Want to join our team?

We’re logical and intuitive thinkers, analysts and creatives; a fusion that brings a unique approach to the work we do. We’re obsessed with digital and helping our clients achieve balance. We’re also addicted to coffee, but don't let that put you off. If you think you could add a fresh perspective to our thinking we’d love to hear from you.

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Adobe Analytics

Adobe Analytics gives you the capability to transform your customer interactions into actionable insights.

Adobe Target

Take the pain out of testing with Adobe Target and gain insight into relevant messaging that will increase your conversions.

Adobe Marketing Cloud

Reduce the dependence on IT with Adobe Dynamic Tag Management and focus on the insights from your customer data.

A key strategic partner.

We consider them a key strategic partner in our growing digital footprint. We have worked with Digital Balance over a number of years, providing a range of services from strategic advice, analytical services, consulting and mentoring. I believe they have a very unique offering and not only do they offer a high-quality service but are thoroughly nice people to work with!
- Julie Whitlock , Head of Digital Strategy and Operations, HBF

They are truly an extension of our team.

Digital Balance works hard to understand the complexity of our business in a way that none of our other marketing partners can. They are truly an extension of our team and provide us with invaluable support, knowledge and smarts – in the most friendly and sincere way possible.

Knowledge and ideas grounded in analytics.

The value Digital Balance bring to a project with knowledge and ideas grounded in analytics is always positive. As a bonus Tim and his team are great to work with, they are smart, and collaborative, which in my mind is a winning combo.
- Rob Lawn, Director, Tundra

Capacity to understand operational and technical.

I had the privilege of working with Digital Balance on the creation of a real-time dashboard; blending business KPIs and performance levels to assist our editorial rooms in driving maximum audience engagement. The Digital Balance team was instrumental in the success of this project. They had an impressive capacity to understand both the operational and technical side of our business problems and weren't afraid to get their hands dirty with fine details in order to keep the project on track. We have since engaged with them on a number of other projects and they are truly a joy to work with.
- Karina Sant’Ana, Senior Digital Analytics Manager, News Corp

Imperative analytical and mathematical thinking.

We see Digital Balance as an important part of our team, infusing our strategies with imperative analytical and mathematical thinking. They bring an insatiable passion, a strong curiosity and determination to find the best solutions every time. Most importantly, we see results. What a pleasure to work with.

- Simone Schroeter, Head of Digital, WelleCo

Our clients

FoxtelHondaAmwaySwinburneSBSANZiSelectMLCBUPARACVSynergyAustralia PostBankwestWater CorporationFoxtelNews CorpTourism WAHBF

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