AdWords

With analytics at the heart of what we do, we take a strategic approach to AdWords.

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Discovery

We immerse ourselves in your business. Through one on one interviews with your team, we aim to develop an understanding of your vision, objectives and targets. We review your analytics to uncover insights that can help inform the right strategy for the AdWords channel.

 

Strategy

We audit your existing AdWords account and a strategic plan with recommendations becomes the backbone of our ongoing account management. Recommendations around day, time and budget splits, account structure, new and negative keywords, landing pages, testing, and bid strategies are just some of the common areas we regularly focus on, ensuring that the AdWords channel is as optimised as possible and focused on supporting your goals.

 

Management

Account management of your AdWords account is handled by one of our Google accredited consultants, certified in AdWords and Google Shopping. Our approach is never set and forget. AdWords can be managed daily or weekly, depending on budget.

 

Reporting

We design and build custom reports structured to visualise performance and tailored to your business goals, giving you complete transparency around how your account is performing.

 

Testing & Optimising

What worked today, may not work tomorrow, which is why we continuously track, test, and optimise the account toward the best performing keywords, ads, and strategies. Google AdWords regularly releases updates to their interface and launches new tools and features. We test new releases to make sure clients are getting the most out of the AdWords platform.

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