Data insights: how to get the real story.
Your data can give you really interesting and useful facts about your brand, but there are a few things you need to do to get there.
Conscious uncoupling
At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.
Help your interview candidates to keep calm and carry on
I’ve just been an external panel member for a client who is interviewing for a new role. It was an interesting process and I made some observations along the way.
An introvert’s guide to a digital planning workshop.
Group workshops are great for enticing discussion and decision making but are you getting the most out of all the participants? How do we make sure everyone’s opinion is heard?
How to prepare for a digital planning workshop.
Everyone runs their digital session differently but here are 5 of our top tips for preparing for a digital planning workshop. From learning from others to understanding what the facilitator is there to do.
How to be the digital leader everyone is looking for.
I want to talk about what makes a great digital leader. I am specifically choosing to use the word leader rather than manager as that’s a critical difference to embrace.
Top tips for digital team development.
When building or developing a digital team there are certain things you should be keeping in mind. Avoid governance and other issues with our top 3 tips for resource planning.
Building a magnificent machine
While down one of the rabbit holes of research we discovered a couple of inspirational articles that perfectly resonated with our own machine and helped inspire our thinking.
What is it that makes a good digital team great?
I think it’s many things, but one thing stands above all else – their passion.
I’ve helped nurture one or two digital teams over the years and I have to say for each team, I’m immensely proud of what they’ve achieved.
And I think that comes from trust; letting them flourish in digital communications, taking the initiative and making mistakes along the way but learning from them too.
how to make sure everyone is created equal in an agency relationship
Have you ever thought about how you’re different to your agency account team? And I don’t just mean in a “they get to wear jeans to the office” kind of way either.