How to measure your entire marketing strategy in 4 crazily simple KPIs.
Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
Derived metrics – what is this sorcery you speak of?
At Summit, you might remember Bret Gundersen introduced Derived Metrics and showed a few examples. What are they? What are some use cases? Check out Derived Metric Sorcery here.
Adobe Summit London 2015 Recap
Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.
‘Half my advertising is wasted, I just don’t know which half.’
How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.
Engagement Score: the one metric you need (if you care about brand).
It’s through the creation of content that brands must resonate with their audiences, but how do you tell what is working? Engagement Score lets you know what content is working, making it even more relevance for brands and vital for their success. Read more…
5 tips to successful campaign measurement in SiteCatalyst
Prompted by the number of questions clients ask on a daily basis, we decided to create a series of blog posts focused on how to get the most out of your campaign measurement when using SiteCatalyst. Just for you.
Understanding engagement – now even easier with Discover
Do you want to know more about your audience and how engaged they are when they visit your site?
Find out how to create a calculate metric in Adobe Ad-Hoc Analysis (formerly Discover) that will provide you with some great insights, and it’s dead easy to use.
5 internal search tips that will improve your user experience.
People use search for different reasons and for many different motivations. Having a well structured set of search results, with good usability is going to improve the user experience. Here are 5 of our top tips to improve your internal search measurement and help you understand the results.
Simplify your dashboards and make them even more informative.
How often do you come across a dashboard that is a) a number of pages in length b) multiple reports per page c) doesn’t really tell the story you want it to tell or d) largely unread by your intended audience and/or e) all of the previous. Inspired by simplicity, see what we’ve done to streamline dashboards, data and insights.
Does your content rule?
Content is king – but there’s no point having it if you don’t know what it’s doing for you. With just two metrics, your content performance insights will pop out at you, telling you the places to refocus your efforts.
Calculated metrics in SiteCatalyst
Calculated metrics are just one of the many ways to get more out of your data. Not every report suite needs them – you need to be selective in your creation of them, and more importantly, you need to educate your users in their use and meaning.
Metrics, dimensions or reports – what do I need?
Understanding the differences between metrics, dimensions and reports is something that many are still struggling with. Here’s a quick guide to help you on your way to using each of them at the right time.
Hello 15!
Well, it’s August and true to their word, Adobe upgraded us to SiteCatalyst v15 on the 1st, and so I thought I’d share a few of the golden nuggets within v15.
I was thinking about how to order them…do I go by not bad to flamin’ eck, that’s awesome? Or start with the big bang and then let it continue to smoulder throughout?
The problem is there are too many new and great features that you can’t really put them in any type of order. They appeal to you on different levels, from functionality, to UI, to analysis, to reporting, to combination segmentation and sub reporting.
Is your content converting?
One of the little-used nuggets in SiteCatalyst is “participation”.
It’s a given that you want to know how many sales you’ve made, or how much revenue you’ve generated, but what about which pages have helped to contribute to that conversion. Not every visitor follows the same path through the content, and it’s therefore beneficial to be able to see which pages are more likely to drive a conversion than others, thereby exposing your most valuable pages.